Marketing Specialist

Rehmann • Troy, MI

8d • Hybrid

About The Position

Join Rehmann and Elevate Your Marketing Career At Rehmann, we’re a forward-thinking firm dedicated to empowering businesses and individuals to thrive. As a Marketing Specialist/Lead, you’ll play a key role in supporting and shaping strategic marketing initiatives that drive firmwide growth and brand awareness. This role offers a unique opportunity to build both executional excellence and strategic marketing capabilities, with exposure to market segmentation, targeting, and growth strategy.

Requirements

• A foundational understanding of marketing principles and a strong interest in growing strategic marketing capabilities.
• Strong organizational and project management skills with the ability to manage multiple priorities.
• Analytical mindset with an interest in using data to inform decisions.
• Strong critical thinking skills with the ability to connect dots, apply sound judgment, and proactively identify solutions to move work forward.
• Excellent communication and presentation skills.
• A continuous learning mindset and enthusiasm for evolving from execution into strategy.
• Bachelor’s degree in marketing, communications, business, or related field.
• 2+ years of marketing experience (agency and/or B2B experience in professional services preferred).
• Proficient in Microsoft Suite and similar tools.
• Familiarity with martech tools, CRM systems, and project management software (experience with Monday.com, Salesforce, Jasper, HubSpot, SharePoint is a plus).

Nice To Haves

• Industry experience in the public sector, healthcare, or financial services is a plus.

Responsibilities

• Support Strategic Initiatives: Assist with the development and execution of annual marketing plans that align with firmwide goals. Contribute to segment- or industry-specific marketing strategies by providing research, insights, and recommendations.
• Coordinate Content & Campaigns: Execute multi-channel campaigns and manage content development to drive engagement and awareness. Partner with demand generation and digital teams to ensure campaigns align to priority audiences and business goals.
• Support Segment Targeting & Insights: Assist in identifying and refining target audiences, industries, and priority accounts. Support development of ideal customer profiles (ICPs) through research and data analysis. Analyze campaign and CRM data to identify trends across segments and industries.
• Analyze & Report: Track KPIs, measure campaign success, and provide actionable insights through data analysis. Identify performance patterns and highlight opportunities to improve targeting, messaging, or channel mix.
• Research & Identify Growth Opportunities: Stay ahead of market trends, hot topics, and competitive landscapes. Proactively surface opportunities within key industries, service lines, or client segments. Support exploration of new markets, audiences, or campaign approaches.
• Collaborate for Success: Support the sales team with resources, tools, and content aligned to priority audiences. Partner cross-functionally with marketing, sales, and subject matter professionals to align efforts. Help translate frontline feedback into marketing insights and campaign improvements.
• Plan Impactful Events: Organize conferences, trade shows, and events while ensuring alignment with target audiences and strategic priorities.
• Drive Special Projects: Contribute to high-impact initiatives that support marketing innovation, growth strategy, or process improvement.

Benefits

• Flexibility & Balance: Enjoy in-office or hybrid work arrangements. We value work-life balance and provide a supportive environment to help you succeed.
• Growth & Development: From hands-on experience to professional development programs, we invest in your growth and career goals.
• Innovation at Your Fingertips: Work with industry-leading tools like Salesforce, Jasper, HubSpot, Monday.com, and explore emerging technologies—including AI—to enhance marketing strategies.
• Benefits focused on physical and mental health, paid time off for volunteering and diversity-related activities, flexible work arrangements, and more.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level