Marketing Specialist (Part-Time), Department of Theatre and Dance

The University of Texas at Austin•Austin, UT

10d•Hybrid

About The Position

The College of Fine Arts is the college of creativity at The University of Texas at Austin—a home for artists, performers, designers, scholars, educators, makers and creatives ready to change the world. At the Department of Theatre and Dance, your work will contribute to operational excellence and enhance the experiences of our faculty, students and staff. We are looking for an early-career marketer who will assist the Communications Specialist in the creation and execution of marketing efforts for the Department of Theatre and Dance. The Marketing Specialist’s core responsibilities include, but are not limited to, developing and coordinating written and multimedia content for website, social media, print and email marketing. The role will collaborate closely with the Communications Specialist and other administrative staff and student employees in the Department of Theatre and Dance and the College of Fine Arts. The position is part-time at 30 hours per week.

Requirements

Bachelor’s degree
One year of experience in promotions, marketing, public relations or journalism
Experience in the use of social media platforms
Excellent writing skills, including the ability to synthesize complex concepts clearly and concisely and communicate effectively
Ability to discern and justify the appropriate messages for different lengths and formats
Excellent proofreading and editing skills

Nice To Haves

More than one year of experience in promotions, marketing, public relations or journalism
Experience successfully managing, writing and/or creating content for social media channels and websites as a tool for message delivery and community engagement
Working experience with web content management systems, email marketing platforms, Adobe Creative Suite and general design principles
Familiarity with AP Style

Responsibilities

Research, write, publish and monitor audience-centered content for print and digital channels, including website content and other communications collateral.
Collect and compile information for playbills and communicate with playbill designer.
Support the creation and distribution of email marketing and digital newsletters.
Collaborate on video content creation.
Work with the Communications Specialist and College of Fine Arts web team on departmental website improvements and upgrades.
Work to ensure consistency of messaging and adherence to the brand voice and written style guide, while ensuring accuracy and appropriateness across all channels.
Oversee the department’s social media channels.
Support, create and deploy social media campaigns and advertising.
Monitor and respond to online conversations and inquiries.
Manage the department’s digital media content editorial calendar.
Stay up to date with the latest trends, technologies and applications on social media and look for ways to enhance and expand the department’s digital reach and audience engagement.
Run analytic reports to assess success of digital marketing efforts (social media and website).
In collaboration with the Communications Specialist, post positions, interview and hire two to three student assistants for the department’s communications office.
Train workers and ensure job duties are being completed.
Schedule student workers' shifts.
Timesheet management.
Manage production and departmental historical archives.
In collaboration with the Communications Specialist, administer the department’s digital signage, including managing content, posting/scheduling and developing templates for content.
Support the Communications Specialist on projects that promote the department and expand audience awareness.