Marketing Specialist

Leland Saylor Associates • Walnut Creek, CA

3d • $73,000 - $93,000 • Hybrid

About The Position

LSA has over 30 years of experience in determining the actual costs of public infrastructure projects, ensuring that airports, transit lines, schools, hospitals, and civic buildings in California and beyond are built correctly. We are seeking a Marketing Specialist to join our Bay Area team and manage our marketing efforts. This is a full-time position with a hybrid schedule, requiring three days per week in our Walnut Creek office. This role offers a unique opportunity to be the primary marketing engine for the Bay Area office, working closely with the Marketing Manager in Washington, D.C., while independently managing daily tasks. Your contributions will directly impact principals and project leads, with minimal approval layers. We are looking for a proactive self-starter who can identify and execute necessary tasks without constant direction. The role provides a clear growth path from Marketing Specialist to Marketing Manager and potentially BD/Marketing leadership, with opportunities for cross-training in proposal management or business development.

Requirements

• Bachelor's degree in Marketing, Communications, Architecture, or a related field.
• 2–5+ years of marketing/proposal experience in the A/E/C or construction industry preferred (we're open to strong candidates with less experience and real hunger to learn the industry).
• Proficiency in Microsoft Office required; InDesign or Adobe Creative Suite strongly preferred.
• Understanding of public-agency procurement (RFP/RFQ processes) is a big plus, but not required — we'll train the right person.
• Sharp writer and editor who can turn technical, numbers-heavy content (cost estimates, schedules, benchmarking data) into a clear, persuasive story.
• A true self-starter — comfortable setting your own priorities and running point on Bay Area marketing with a remote manager, not someone who needs daily direction.
• Strong project management instincts — comfortable juggling multiple pursuit deadlines at once without dropping quality.
• A collaborative, curious mindset — this role works shoulder-to-shoulder with cost estimators and project controls staff, not in a marketing silo.

Nice To Haves

• CPSM certification (or interest in pursuing it) a plus — we'll support you in getting it.

Responsibilities

• Serve as project manager for the coordination, writing, editing, and production of Statements of Qualifications (SOQs), proposals, and interview presentations for public-agency and private-client pursuits.
• Support go/no-go decision-making, capture planning, and win-strategy development alongside principals and project managers.
• Assist with interview prep and rehearsal, helping technical staff (estimators, schedulers, project controls leads) present clearly and confidently.
• Develop and maintain sector-focused boilerplate (aviation, transit, healthcare, municipal, education) as master content for proposals.
• Coordinate and tailor content from teaming partners, subconsultants, and staff across our Walnut Creek, Oakland, Los Angeles, and Chicago offices.
• Translate LSA's technical expertise (cost estimating, GMP analysis, schedule risk, benchmarking) into clear, compelling marketing language for non-technical audiences.
• Help maintain and elevate LSA's brand — including our 65+ year legacy with the Leland Saylor Cost Index — across the website, collateral, and pursuit materials.
• Support thought leadership: case studies, project profiles, award submissions, and content for LinkedIn and the firm website.
• Assist with tracking market trends and competitor positioning.
• Maintain the firmwide marketing database — project data, staff resumes/bios, past performance, and photography.
• Keep project descriptions, statistics, and qualifications data current and audit-ready for fast-turnaround pursuits.
• Manage and improve our use of marketing/CRM tools (experience with an AEC marketing tool like OpenAsset, or a CRM like Salesforce/Deltek/HubSpot, is a plus — we're open to the right platform experience).

Benefits

• Salary of $73,000-$93,000 plus performance bonus eligibility.
• Medical, dental, and vision coverage
• 401(k) with employer match
• PTO + paid holidays
• Hybrid work schedule — flexibility to manage your own days
• Professional development support (CPSM, conferences, industry associations)
• Direct mentorship from firm principals — not a large-firm marketing department where you're one of dozens
• A real seat at the table: your ideas and initiative directly shape how a 60+ person firm shows up to clients

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level