Entry Level Marketing Specialist

PENN Entertainment • St. Louis, MO

3d • Onsite

About The Position

The Marketing Specialist assists and coordinates marketing functions, including promotions and events, and develops supporting collateral, signage, and cross-promotional opportunities. The role supports retail promotions, direct mail campaigns, and events, as well as the planning and execution of VIP events in coordination with internal teams and external vendors. It also helps create guest experiences, monitors industry trends and competitor activity, and evaluates the effectiveness of promotions and events.

The position handles event setup and organization, promotional inventory and documentation, promotional rules, electronic promotions, promotional kiosks, and other equipment. It prepares monthly marketing overviews and coordinates with internal departments to communicate scheduled promotions. The specialist responds to guest feedback and inquiries, supports marketing leadership and the Promotions & Events Manager as requested, delivers customer service, and ensures regulatory compliance. The work includes 10-hour shifts between 12:00 p.m. and 10:00 p.m. and pays $17.50 per hour.

Requirements

• Must be at least 21 years of age.
• Associate degree in marketing, finance, or a related area, or an equivalent combination of education and experience.
• One year of related experience; marketing experience is preferred.
• Fluent and literate in English, with excellent verbal, written, and interpersonal communication skills.
• Technical proficiency with Microsoft applications, including Excel, Word, PowerPoint, Teams, and Outlook.
• Ability to communicate effectively with external agencies, vendors, customers, and employees at all levels.
• Flexibility to accommodate a varied work schedule.
• Physical stamina to stand, walk, and move around the property for the duration of shifts, with or without accommodations.
• Ability to tolerate second-hand smoke, varying noise, temperature, illumination, vibration, crowds, and air quality.
• Ability to collaborate and foster teamwork within the department and with other divisions.
• Ability to comply with department, company, regulatory, and governmental requirements.
• Physical mobility, with reasonable accommodations, to push, pull, carry, and lift up to 50 pounds, and to reach, bend, twist, stoop, stack, crouch, kneel, and balance in varied work areas, including confined spaces.

Nice To Haves

• Marketing-related experience.

Responsibilities

• Assist with and coordinate promotions, events, marketing collateral, signage, and cross-promotional opportunities.
• Support the development, coordination, and execution of retail promotions, direct mail campaigns, and events targeting retail audiences.
• Help plan and execute VIP events, coordinating preparation and communication with internal teams and external vendors.
• Collaborate to create and deliver guest experiences that exceed expectations.
• Stay informed about industry trends, competitor activity, and casino promotions.
• Set up and organize promotions and events, completing tasks at least 30 minutes before they begin.
• Manage promotional item inventory and conduct regular audits for accurate counts.
• Maintain promotional files, checklists, and documents, ensuring timely completion and effective team communication.
• Create promotional rules and participate in the review process for scheduled promotions and events.
• Use software to create and run electronic promotions, coordinating with internal departments and external vendors to support accuracy and compliance with standard operating procedures.
• Analyze promotions and special events and provide feedback on their effectiveness and success.
• Maintain promotional kiosks and equipment, including appearance, restocking, and coordination with IT to ensure functionality.
• Prepare and distribute monthly marketing overviews and meet regularly with internal departments about scheduled promotions.
• Maintain professional appearance and behavior in accordance with company standards.
• Monitor and respond to guest feedback and inquiries, troubleshoot concerns, and focus on guest satisfaction.
• Support projects and efforts of the VP of Marketing, Director of Marketing, and/or Promotions & Events Manager as requested.
• Promote and provide superior customer service in accordance with department and company standards.
• Ensure regulatory compliance within the area of responsibility and report potential issues to management.
• Wear appropriate attire, including costumes when required by event themes.

Benefits

• Day-one medical, dental, and vision benefits.
• Uber benefit for nearby metro stops.
• Recognition programs with cash rewards, gift cards, and more.
• Tuition reimbursement.
• Lindenwood University discounts.
• Diversity scholarship for team members’ children.
• Wellness programs supporting financial, physical, and mental well-being.
• Annual performance bonus; availability may vary by position.
• Paid time off earned according to local policy and increasing with length of employment.
• 401(k) matching; availability may vary by position.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: Associate degree