Marketing Specialist - Service Retention

Toyota Motor Corporation•Brossard, QC

1d•Hybrid

About The Position

Toyota Canada Inc. (TCI) is seeking a Marketing Specialist - Service Retention to join their Service Retention team. This full-time role, reporting to the Manager of Service Retention, involves collaborating with a marketing agency to create and manage innovative digital marketing programs. These programs aim to boost customer retention and increase parts sales across the Toyota network, aligning with national strategies and objectives.

Requirements

University Degree/College Diploma in Marketing, Business Administration or related discipline
3-5 years of marketing experience with strong digital marketing knowledge
Strong analytical, administrative, organizational, and project management skills
Proven ability to initiate and improve work processes to increase efficiency
Strong presentation skills
Excellent verbal and written communication skills
Strong time management skills
Proven ability to build successful partnerships
Committed team player
Highly proficient with Microsoft Office Suite (Outlook, Excel, PowerPoint, Teams, Power BI, etc.)

Nice To Haves

Bilingual (English/French) is an asset

Responsibilities

Oversee and coordinate the planning, production, implementation, and ongoing support of service marketing campaigns in collaboration with our marketing agency.
Collaborate with our marketing agency to design and produce promotional assets and reference materials that align with corporate brand standards and strategic objectives.
Collaborate with Tier 1 (National) agency partners to define and deliver strategic marketing initiatives (digital, email, out-of-home, etc.) that promote education, awareness, and consideration of Toyota Quality Service.
Collaborate with Toyota’s marketing agencies to drive search engine optimization (SEO) initiatives and identify growth opportunities.
Develop, execute, and evaluate service marketing campaigns and programs.
Analyze performance metrics and present actionable, data-driven recommendations for continuous improvement.
Support Toyota’s Customer Lifecycle Communication strategy for Parts and Service marketing initiatives.
Conduct research to determine the viability of new opportunities for Service Marketing.
Prepare planning documentation using PDCA (Plan, Do, Check, Act) principles for Tier 1 (National) strategic programs and activities.
Liaise with TMNA (Toyota North America), TMC (Toyota Japan), and other affiliates to support best practice sharing and foster continuous improvement.
Collaborate with field staff, dealer partners, and internal/external stakeholders to share information and gather feedback on service marketing initiatives; leverage insights to identify and recommend new opportunities and continuous improvement (Kaizen) strategies to management.
Support the planning and coordination of meetings and conferences, including the preparation of related materials such as reports, performance metrics, and presentations.
Develop and deliver presentations to National, Zone, Dealer, and other internal and external stakeholders, providing strategic insights, facilitating information sharing, and supporting awareness and annual planning initiatives.