Marketing Specialist Sr

PNC Bank • Pittsburgh, PA

5d • $45,000 - $110,400 • Onsite

About The Position

Develops integrated growth marketing programs delivering multi-channel campaigns focused on the client journey with the objective of improving cross-sell penetration and strengthening portfolio retention within Small Business product verticals.

Requirements

• 3+ years of B2B or C2B marketing experience; financial services experience a plus
• Proactive, results-oriented mindset with strong prioritization skills
• Ability to manage multiple projects simultaneously in a fast-paced environment
• Confident leading meetings and/or engaging with stakeholders
• Experience working in large, matrixed organizations with cross-functional partners
• Strong PowerPoint and visual storytelling skills
• Demonstrates ability to execute within the business, align to strategic priorities, and incorporate key considerations into decision-making while balancing stakeholder needs.
• Leverages data and analytics tools to gather insights, evaluate performance, and develop recommendations that inform business decisions.
• Works effectively across teams and functions to support shared goals, build alignment, and solve business challenges.
• Identifies issues, applies structured thinking, and supports sound decision-making within scope of role.
• Communicates clearly and concisely in presentations and written materials; adapts messaging for different audiences and incorporates feedback.
• Understands key performance metrics and contributes to measuring, tracking, and communicating results.
• Applies knowledge of marketing strategy, programs, and processes to support execution of campaigns and initiatives.
• Utilizes marketing platforms and tools to manage campaigns, analyze performance, and support day-to-day execution.
• Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
• Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.
• University / college degree, with 2+ years of relevant professional experience. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.

Nice To Haves

• financial services experience a plus

Responsibilities

• Lead execution of cross-sell, retention, and engagement campaigns across channels (CIM, email, branch), elevating creative quality and strengthening overall marketing strategy.
• Exposure and/or Working Knowledge of Small Business Merchant Payments and Borrowing product verticals
• Own end-to-end campaign delivery; coordinate with internal partners, vendors, and agencies, and ensure all work follows required review and approval processes.
• Partner closely with business and product teams to assess needs, provide recommendations, and confidently present strategies and results in meetings.
• Collaborate with digital partners to optimize .com experiences and ensure a seamless customer journey from campaign entry points to landing pages.
• Work with sales teams to identify gaps and align marketing support; manage SharePoint collateral backlog and ensure materials in Seismic and Brand Center are current and effectively communicated.
• Monitor campaign performance, analyze engagement data, and deliver actionable recommendations to improve outcomes and ROI.
• Independently implements and manages defined marketing programs/initiatives.
• Leverages a strong comprehension of existing marketing strategies and drives execution of programs/initiatives.
• Develops and executes more complex marketing programs/initiatives, strategies and activities that may include advertising, sales content and internal communications.
• Proactively collects and synthesizes data in order to identify trends.
• Helps identify strategic and tactical implications.
• Ensures all operating activities are delivered within the established budget framework.
• Follows established processes and protocols including coordination with legal, compliance, finance, risk and other key partners.
• Partners with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives.

Benefits

• medical/prescription drug coverage (with a Health Savings Account feature)
• dental and vision options
• employee and spouse/child life insurance
• short and long-term disability protection
• 401(k) with PNC match
• pension and stock purchase plans
• dependent care reimbursement account
• back-up child/elder care
• adoption, surrogacy, and doula reimbursement
• educational assistance, including select programs fully paid
• a robust wellness program with financial incentives
• maternity and/or parental leave
• up to 11 paid holidays each year
• 9 occasional absence days each year, unless otherwise required by law
• between 15 to 25 vacation days each year, depending on career level; and years of service

What This Job Offers

• Job Type: Full-time
• Career Level: Senior