Marketing Specialist, Regional Campaigns

Everway

3d•Hybrid

About The Position

The Marketing Specialist, Regional Campaigns supports the execution of regional and state-level marketing campaigns designed to drive demand and pipeline growth. Reporting to the Director, Field Marketing, this role is responsible for coordinating and delivering localized, multi-channel campaigns across digital, email, webinars, and events. Working closely with sales and cross-functional marketing teams, the Marketing Specialist ensures campaigns are executed efficiently, aligned to regional priorities, and optimized for performance. This is a hands-on role ideal for someone who is organized, collaborative, and comfortable managing multiple projects in a fast-paced environment.

Requirements

3+ years of experience in a marketing role, preferably within SaaS or B2B environments
Experience supporting regional, field, or ABM-style campaigns
Familiarity with Salesforce or similar CRM platforms
Strong project management skills with the ability to manage multiple campaigns simultaneously
Collaborative approach with experience working cross-functionally with sales and marketing teams
Strong communication, organization, and problem-solving skills
Ability to analyze campaign performance and make data-driven recommendations

Responsibilities

Execute regional and state-level campaigns across digital, email, webinars, and events
Coordinate campaign timelines, assets, and deliverables to ensure smooth execution
Manage multiple campaigns simultaneously while maintaining strong attention to detail
Partner closely with sales teams to align campaigns with regional priorities and market needs
Collaborate with content, design, and digital teams to deliver localized campaign assets
Keep stakeholders informed on campaign progress, timelines, and results
Support the development of region-specific marketing materials, including emails, landing pages, and ads
Customize messaging based on audience, market insights, and sales feedback
Track campaign performance metrics including engagement, lead generation, and conversion
Provide reporting and insights on campaign effectiveness
Identify opportunities to improve campaign performance and pipeline impact