Marketing Specialist Internship

Grand Design RV • Middlebury, IN

8d • Hybrid

About The Position

Grand Design RV is seeking an energetic, driven, and relationship-oriented recent college graduate to join our growing marketing team as a Marketing Specialist Intern. This internship is designed for someone ready to apply what they learned in school, gain meaningful hands-on experience, and build a strong foundation in marketing while contributing from day one.
The internship provides broad, hands-on exposure to brand management, product marketing, social media, content creation, public relations, event marketing, customer communications, influencer partnerships, dealer engagement, and owner community support.
The Marketing Specialist Intern will support several of Grand Design's largest and most recognized brands, helping bring products, stories, and experiences to life across customer, dealer, and owner-facing channels. With guidance from the marketing team, this individual will assist with content creation, campaign execution, product storytelling, and other brand initiatives.
The ideal candidate is a recent graduate who is naturally curious, eager to learn, highly motivated, mature, sociable, and comfortable building relationships with people across the business. We are looking for someone who raises their hand, asks thoughtful questions, embraces new challenges, and looks for ways to contribute.
This internship is intended to provide practical experience, professional development, and exposure to potential future career paths in brand and product management, social media, marketing communications, and other areas of marketing.

Requirements

• Recent bachelor's degree in marketing, communications, public relations, journalism, business, or a related field preferred.
• Excellent written and verbal communication skills.
• Strong interpersonal skills with the ability to build relationships across a variety of teams, personalities, and backgrounds.
• Maturity and professionalism to comfortably interact with customers, owners, dealers, company leadership, and appear on camera when needed.
• Familiarity with social media platforms and digital marketing concepts.
• Strong organizational skills and ability to manage multiple priorities.
• Demonstrated initiative, accountability, and willingness to learn.
• A competitive mindset, strong work ethic, and desire to win as part of a team.
• Ability to work independently while also thriving in a collaborative team environment.

Nice To Haves

• Experience in the RV, outdoor, lifestyle, consumer products, or dealer-supported industries is helpful but not required.

Responsibilities

• Support the day-to-day marketing needs of assigned models, helping ensure campaigns, communications, and launch activities are aligned with business objectives.
• Develop a strong understanding of Grand Design products, customers, dealers, owner communities, and the competitive RV landscape.
• Assist with product launches, brand initiatives, promotions, and go-to-market activities.
• Partner with product management, sales, customer service, and leadership teams to support marketing priorities.
• Help maintain brand consistency across all marketing touchpoints.
• Create engaging content across social media, email, website, blog, video, dealer, and owner-facing channels.
• Translate product features into meaningful consumer benefits and compelling stories.
• Write blog articles, newsletters, product content, social media copy, and customer communications.
• Help identify, develop, and share authentic owner stories and user-generated content.
• Contribute creative ideas that strengthen engagement, grow brand awareness, and support business goals.
• Coordinate and manage email marketing deployments, including product launches, promotional campaigns, and owner communications.
• Support the development of recurring customer newsletters, including content planning, writing, coordination, and execution.
• Ensure communications are timely, accurate, helpful, and aligned with Grand Design's owner-first approach.
• Support initiatives designed to increase engagement, strengthen customer relationships, and improve communication effectiveness.
• Develop website content that supports product launches and clearly communicates key product benefits.
• Assist in creating educational and informational content for both prospective customers and current owners.
• Collaborate with internal teams to ensure content remains accurate, relevant, and aligned with current product offerings.
• Support video production efforts by coordinating content, organizing details, and contributing ideas that improve the story telling experience.
• Help develop dealer training materials, sales resources, and supporting documentation.
• Help ensure dealer-facing tools are clear, accurate, easy to understand, and aligned with product positioning.
• Support initiatives that help dealer partners confidently represent Grand Design brands and products.
• Engage with customers, prospects, and owners across social media and community channels in a professional and brand-appropriate manner.
• Support influencer partnerships by helping evaluate content performance and partnership effectiveness.
• Assist with user-generated content programs by identifying compelling owner stories and sourcing content that showcases authentic customer experiences.
• Help strengthen relationships between the Grand Design brand and its owner community.
• Assist in planning, coordinating, and executing marketing-related events and experiences such as RV shows, owner rallies, dealer meetings, and other company events as needed.
• Interact directly with shoppers, owners, dealers, and industry partners.
• Support photography and video productions, including unit staging, setup, and coordination to ensure assets are production ready.

Benefits

• Medical, Dental, Vision, Group Life Insurance, Accidental Injury, Critical Illness, Short & Long-Term Disability
• Health Savings Account (HSA)
• 401(k) with match
• Employee Stock Purchase Program
• Tuition Reimbursement
• Holiday and Vacation Pay

What This Job Offers

• Career Level: Intern