Marketing Specialist III

The Haskell Company•Salt Lake City, UT

25d•Hybrid

About The Position

In this position, you will plan, coordinate and organize marketing activities, resources and schedules for accomplishment of pursuit, communications, business development, and marketing objectives of the business unit.

Requirements

Proficient in Microsoft Office and Adobe Creative Suite (i.e. InDesign)
Ability to work collaboratively in a team environment
Organizational and time management skills, multi-tasking and prioritizing
Excellent written and verbal communication skills, with strong editing capabilities
Extremely detail oriented and acute attention to accuracy
Ability to work independently
Ability to lead marketing assignments and coordinate stakeholders with minimal supervision.
Advanced analytical, problem-solving, and decision-making skills
Understanding of marketing, communications, and business development principles
Knowledge of AEC industry terminology and procedures

Nice To Haves

3+ years of experience in the Architecture/Engineering/Construction (AEC) industry preferred.

Responsibilities

Lead assigned pursuits and market initiatives, qualifications, proposals, presentations, and award submittals from planning through delivery, ensuring quality, schedule, and stakeholder coordination.
Review RFP/RFQ and client’s needs
Compose an outline of criteria/responsibilities
Assign responsibilities/monitor deadlines
Produce content which best meets client’s criteria
Write/edit content
Lead kickoff and quality review meetings
Participate in the planning, development and execution of marketing campaigns, digital content, and social media initiatives including:
Collect and analyze relevant market data
Assemble detailed data reports on specific market verticals and clients across multiple industries
Utilize market data to create and disseminate targeted messaging across multiple platforms
Research and analyze keywords, develop content, develop landing pages and track click-thru rates, conversion rates and overall ROI
Design and edit marketing/business development documents (i.e. digital and print assets) and contribute to the development of marketing and pursuit strategies.
Research and prepare analytics, reports and recommendations.
Coordinate marketing communications, digital content, industry events, conferences, and other market-facing activities as required, which may require some travel.
Track and maintain internal database of project descriptions, resumes, standard content, clients, subconsultants, contacts (i.e. CRM).
Coordinate and create website and digital content that supports business development and market initiatives.
Identify risks, opportunities, and process improvements, and proactively recommend solutions to support successful marketing and pursuit outcomes.