Marketing Specialist I

McAdams•Raleigh, NC

3d•Onsite

About The Position

The Marketing Specialist I plays a critical role in supporting business development efforts by crafting persuasive, high-quality proposals, qualifications, presentations, and other deliverables aimed at winning new work. This individual will collaborate closely with internal and external project teams to produce compelling documents that showcase the company's expertise and align with client requirements. Important keys to success in this role include a thoughtful and proactive approach, strong time management, attention to detail, creative problem solving, and client relationship skills. We look for a high level of skill with InDesign, a natural graphic eye, a love of the industry, and an outstanding ability to collaborate. Up to two years of marketing experience in the A/E/C industry preferred. A Marketing Specialist I role is designed for early‑career marketers who are eager to develop skills in proposal development, marketing coordination, and brand execution within the A/E/C industry. This role supports the firm’s business development and pursuit efforts and focuses on building a strong foundation in pursuit marketing, brand standards, and internal processes while collaborating closely with marketing, business development, and technical teams.

Requirements

Bachelor’s degree in marketing, business, communications, or related field
0-2 years of professional marketing, preferably within the A/E/C industry.
Strong communication (written, verbal, and copy-editing), organization, team-building, and relationship management skills.
Proficiency in Microsoft Office Suite (OneNote, Outlook, Teams, Word, Excel, and PowerPoint), and Adobe Creative Suite (InDesign, Illustrator, Photoshop).
Ability to create compelling marketing materials and campaigns.
A keen eye for design, layout, and attention to detail.
Ability to manage and organize multiple projects simultaneously with attention to detail in a deadline-driven environment.
Ability to work collaboratively (internal and external) within a team to meet a deadline.
Flexible and responsive to changing project requirements, able to handle shifting priorities with ease.

Nice To Haves

Familiarity with the proposal process (RFQ/P) is a plus
Knowledge of Open Asset and Deltek Vantagepoint is a plus

Responsibilities

Work as a collaborative member of the marketing team to independently prepare proposals and teaming materials.
Search for, identify, and process potential opportunities.
Take ownership of the preparation of proposals and teaming materials, working alongside technical staff. This includes coordinating and communicating with all service line leaders, project managers, and other technical staff proposal needs and expectations.
Set and maintain internal draft deadlines.
Coordinate and organize large amounts of technical information, including photography, graphics, external sub-consultant data, and marketing materials.
Design, write, and edit complex proposals and government forms, as well as prepare for and create presentations for interviews, all in alignment with brand standards and strategic messaging.
Proofread and perform quality control document checks to meet all requirements in response to Requests for Proposals (RFPs), Requests for Qualifications (RFQs), and other client solicitations.
Maintain and regularly update a library of standard proposal content, including resumes, project information, and past performance data in our system of record (Vantagepoint).
Ensure all proposal materials adhere to brand guidelines, are error-free, and align with our business objectives.
Gain comprehensive understanding of McAdams’ portfolio of work, project types and firm-wide capabilities.
Assist with trade shows, client events, and sponsorships, locally.
Assist in the packing, distribution, and unpacking of materials to support these activities.
Assist in event material and SWAG inventory and organization.
Work closely with service line leaders, project managers, and other technical staff to gather, curate, and refine proposal content to ensure cohesive messaging and branding.
Coordinate proposal input and review cycles, managing timelines and responsibilities to meet submission deadlines.
Facilitate regular proposal planning meetings to ensure alignment with client expectations and proposal objectives.
Consistently maintain customer relationship management (CRM) database.
Assist in formatting and developing content for project interviews and presentations, including graphics, slide decks, and other visual aids.