Marketing Specialist, Ecommerce

Gorton's•Gloucester, MA

2d•Onsite

About The Position

Gorton’s is seeking a Marketing Specialist to join their Brand Development team, focusing on their growing Ecommerce business. This role will be responsible for developing Gorton’s multi-year Ecommerce strategy, ensuring a best-in-class digital shelf, and collaborating with cross-functional teams and agency partners to drive business growth.

Requirements

Bachelor’s Degree level education or higher, MBA preferred
4+ years of work experience in CPG brand management, digital marketing or Ecommerce content role
Demonstrated strong analytical and strategic skills: ability to link strategies and objectives to develop a plan
Proven ability to effectively manage multiple projects in a dynamic environment
Highly effective verbal and written communication skills
Candidates must have permanent U.S. work authorization.

Nice To Haves

experience working within platforms such as Salsify, Syndigo, NIQ BrandBank, Profitero, SupplierOne, Vendor Central, and Circana
a positive attitude and desire to work alongside some pretty fantastic people!

Responsibilities

Lead Gorton’s Ecommerce business, including multi-year strategy development & execution, content creation, and monthly business analysis
Partner with agencies to develop best-in-class Ecommerce content, staying abreast of the requirements within the rapidly evolving digital space
Own syndication for Gorton’s Ecommerce content across our digital shelf, working within platforms such as Salsify, Syndigo, and others to ensure published content across Ecomm platforms is accurately reflected
Conduct monthly in-depth business analysis; present findings and recommendations to Senior Leadership
Serve as the lead for Gorton’s website (including our Merch store), working in partnership with external agency to ensure its optimization
Conduct regular reviews of retailer scorecards and lead the development of recommended action plans, collaborating with Sales to address identified issues
Serve as Marketing lead for various Ecommerce customers (i.e. Instacart, Amazon)