Marketing Specialist - Digital

Apex Service Partners•Irving, TX

15d•$50,000 - $60,000

About The Position

This entry-level digital marketing coordinator role is for a detail-oriented digital whiz who loves diving into data and has a passion for helping local businesses thrive. In this role, you will join a growing digital marketing team to help home services businesses across the U.S. leverage the power of Google Local Services Ads (LSA). You will be responsible for creating, managing, and optimizing LSA profiles to drive qualified leads and grow their customer base.

Requirements

Bachelor's degree in Marketing, Statistics, Economics, Business Analytics, or a related field (or equivalent experience)
Cursory understanding of digital marketing principles
Excellent analytical and problem-solving skills
Ability to prioritize tasks and manage multiple projects simultaneously
Excellent written and verbal communication skills
A passion for helping local businesses succeed

Nice To Haves

Familiarity with Google Ads & Google Business Profiles
Experience with Google Local Services Ads
Experience in the home services industry
Proven track record of success developing and auditing reports in Excel

Responsibilities

Collaborate with regional marketing teams to understand their marketing and operational goals
Develop best-in-class LSA profiles
Manage campaign budgets and optimize performance
Monitor campaign performance metrics and generate insightful reports
Stay up-to-date on the latest Google Local Services Ads features and best practices
Provide excellent customer service and build strong relationships with internal and Google support teams