Marketing Specialist (Digital)

City of Springfield, Illinois•Springfield, IL

1d•Onsite

About The Position

The City of Springfield is seeking applicants for the position of Marketing Specialist (Digital) within the Springfield Convention and Visitors Bureau (SCVB). This role is responsible for maintaining SCVB digital platforms, executing digital marketing strategies, and serving as a technology liaison.

Requirements

Bachelor's degree in Marketing, Communications, Hospitality Management, Information Technology, or a related field of study and three years digital marketing experience, preferably in the hospitality industry, or any equivalent combination of education and experience.
Requires use of a vehicle for business purposes.
Valid Illinois Class D driver's license required.
Must pass the required background investigation and sign the departmental confidentiality statement.

Nice To Haves

Preference for employment in all positions with the city shall be given to applicants who are full-time city residents.
To be eligible to apply, current City employees must have completed their probationary period and attained certified status in their current position.

Responsibilities

Maintain SCVB websites, microsites, mobile sites, and applications, ensuring content is current and accurate.
Plan, implement, and measure digital marketing initiatives, including SEO, PPC advertising, and email marketing.
Design, code, edit, and distribute email communications and marketing collateral for print and digital applications.
Implement the SCVB social media strategy and coordinate with hospitality partners to encourage participation and effectiveness.
Serve as the SCVB technology specialist and liaison to the Information Systems Division, troubleshooting technology issues and implementing CRM enhancements.
Create electronic presentations and maintain the SCVB photo and photo CD library.