Marketing Specialist - Content Team

Cushman & Wakefield • San Diego, CA

19d

About The Position

The Marketing Specialist works within a fast-paced environment, providing marketing support for Cushman & Wakefield commercial real estate professionals, the properties and owners they represent, developing and delivering industry-best property marketing strategies, plans, deliverables and outcomes. Under the leadership of a Content & Strategy team lead, the Marketing Specialist operates through the lens of a content creator to create compelling content, as well as research and identify emerging marketing strategies, social media trends and relevant themes that can be utilized to build innovative deliverables and campaigns that create engagement and aid in generating leasing activity. By providing marketing expertise and recommendations, this position works collaboratively with our fee earners and a property marketing team of copywriters / strategists and graphic designers—both in house and third party—to bring innovative campaigns to life. In addition, the Marketing Specialist will also work in tandem with property marketing managers to assist with administrative tasks related to invoicing, including client follow-ups on outstanding payments, alongside core content generating responsibilities.

Requirements

• Bachelor's degree
• 3-4+ years of experience writing, content creation or social media marketing
• Ability to independently achieve successful outcomes on all activities with minimal supervision
• Excellent written, oral communication skills and problem-solving skills
• Ability to perform administrative tasks, as it relates to basic finance and invoicing
• Proven ability to work across different audiences, personalities and experience levels.
• Strong relationship management skills and ability to successfully partner with both internal and external stakeholders and project participants
• Self-motivated but works well in group environment

Nice To Haves

• Experience within real estate, architecture, commercial construction or related field preferred

Responsibilities

• Partner with business lines and marketing partners—across geographies and real estate product types—to understand and execute the key content marketing initiatives that support growth priorities.
• Research and identify viral and emerging marketing and social media trends that can be integrated into marketing deliverables and campaigns for CRE occupiers and investors.
• Develop a calendar of pro-active marketing themes that can be utilized to develop relevant and timely property marketing campaigns.
• Organize and develop social media strategies for Property Marketing’s external marketing efforts.
• Write and/or edit and creative brief copy for deliverables that include Brochures, web, social media, email, signage, direct mail, video, property events, and more
• Assist with administrative tasks related to invoicing for revenue generating marketing services, including processing of invoices and client follow-ups on outstanding payments.
• Translate complex ideas and data into organized, easily accessible commercial insights
• Represent Cushman & Wakefield’s voice, tone, organization, house style, themes, point of view through a variety of formats—short form and long form thought leadership, blogs, scripts, web copy, sales enablement collateral and more
• Work in a collaborative environment of other writers, marketers/creatives and sales professionals to develop and test ideas

Benefits

• Cushman & Wakefield also provides eligible employees with an opportunity to enroll in a variety of benefit programs, generally including health, vision, and dental insurance, flexible spending accounts, health savings accounts, retirement savings plans, life, and disability insurance programs, and paid and unpaid time away from work.
• In addition to a comprehensive benefits package, Cushman and Wakefield provide eligible employees with competitive pay, which may vary depending on eligibility factors such as geographic location, date of hire, total hours worked, job type, business line, and applicability of collective bargaining agreements.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level