Content Specialist - Marketing

WesTech Engineering • Salt Lake City, UT

3d • Hybrid

About The Position

Our mission at WesTech is to help communities thrive by delivering high-quality water solutions with superior service – safely and sustainably. To achieve this mission, we recruit great people to be part of our collegial and collaborative teams in engineering, design, project management, field service, plant operations, professional services and more. As one of the leading operating brands of Swire Water, our values of integrity, humility, endeavor, excellence and continuity make this an outstanding working environment. Our continuing success creates attractive opportunities for purpose-driven professionals to develop new skills, support vital industries, and grow their careers. Summary We’re looking for a Content Specialist to report to our Content Manager and craft compelling content for email, social, direct mail, video, and more. Your writing and creativity will shine as we bring an honest, playful, and humble approach to how we communicate with customers, prospects, partners, and fellow employees. You will help guide and manage external agencies/creators as part of our growing content engine. You will be part of a small, but growing, marketing team having a ton of fun building something amazing. We have great work-life balance and enjoy what we do. This role is based in Salt Lake City, Utah and is office-based with flexibility to occasionally work from home once fully onboarded. Candidates for this position may be required to pass pre-employment and periodic screenings, including background checks, drug and alcohol tests, or other necessary assessments.

Requirements

• Proven ability to think creatively and build compelling, approachable stories from complex products, processes, and customer challenges.
• Bachelor’s degree in Marketing, Communications, Journalism, or a related field is preferred, but emphasis will be placed more on experience.
• 5+ years of proven experience in creating content for all stages of the sales funnel and various marketing channels.
• Demonstrated experience managing external vendors and content creators.
• Strong portfolio showcasing compelling, creative content across formats, including examples that simplify or humanize complex topics.
• Excellent written and verbal communication skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Strong organizational and project management skills.
• Commitment to WesTech’s core values of Integrity, Humility, Endeavor, Excellence, and Continuity

Nice To Haves

• Experience using AI in content creation.
• Knowledge of SEO best practices and content optimization.
• Experience with content management systems (CMS), digital asset management (DAM), and marketing automation platforms.
• Ability to interpret content performance data and translate insights into actionable strategies.
• Ability for occasional travel to tradeshows, user groups, or treatment sites.

Responsibilities

• Help shape the content strategy.
• Collaborate with sales and other teams to identify content needs and develop or repurpose content appropriate for specific channels and target audiences.
• Manage external content creators and vendors, ensuring timely delivery and adherence to brand guidelines and quality standards.
• Ensure all content is consistent with WesTech’s mission, values, and brand voice.
• Conduct content audits and analyze content performance to inform future content investments and optimize strategies.
• Stay informed on industry trends and best practices in content marketing.
• Work cross-functionally with product, sales, and marketing teams to ensure technical accuracy and strategic alignment of content.
• Contribute to the professional development of content creation processes and standards.

Benefits

• Competitive salary and performance-based annual bonuses.
• Dollar for dollar 401K match of 6%.
• Flexible work hours, hybrid schedules with remote work options.
• Comprehensive health and wellness benefits package with an onsite and virtual medical facility
• Company HSA contribution, Paid Parental Leave, Employee Assistance Program
• Company-paid Life Insurance, Accidental Death and Dismemberment, and Long-term Disability.
• PTO plan and Paid Holidays.
• Tuition Reimbursement.
• Company celebrations, summer parties, volunteer opportunities, games, prize drawings, and more!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level