Content Marketing Specialist

Partners Federal Credit Union • Orlando, FL

5d

About The Position

The Content Marketing Specialist supports Partners FCU’s marketing objectives by creating compelling, audience-focused content across social media platforms, email campaigns, blogs, and other member communications. This role helps shape organic engagement and extends the Credit Union’s brand voice while collaborating with cross-functional teams to deliver cohesive and impactful messaging.

Requirements

• Experience in content creation, social media management, writing, or digital marketing.
• Strong creative writing, editing, and storytelling skills (across social, email, web, blogs)
• Familiarity with major social platforms and social scheduling/analytics tools
• Experience with email marketing platforms and CMS systems
• Excellent organizational skills, with a proactive and collaborative mindset
• Ability to manage multiple deliverables and adapt in a fast-paced environment

Nice To Haves

• Credit Union or financial services experience is a plus.

Responsibilities

• Develop and maintain a robust content calendar for social media channels (Facebook, Instagram, LinkedIn).
• Create and publish engaging social media content that reflects our brand voice and resonates with Members.
• Monitor performance, engagement, trends, and audience insights to evolve content based on performance insights
• Monitor, respond to, and escalate Member reviews and feedback across platforms such as Google and Yelp, ensuring timely, brand aligned, and compliant responses in partnership with internal teams.
• Write, edit, and proofread content for blog posts, emails, newsletters, internal/external communications, and other member touchpoints
• Ensure consistency in tone, messaging, and quality across all content, aligned to brand standards and compliance guidelines.
• Partner with Marketing team members to support integrated campaigns and promotions across multiple channels.
• Provide content, copy variations, and creative inputs for paid digital ads and landing pages.
• Coordinate with external agencies or vendors to ensure messaging aligns with brand voice and campaign goals.
• Support campaign launches by assisting with asset organization, timelines, and approvals.
• Track basic content performance metrics (ex: likes, shares, open rates, click-throughs) and share actionable insights to improve engagement.
• Suggest optimization and improvements based on analytics and audience feedback.
• Maintain organized content assets, editorial calendars, and project documentation
• Support marketing requests, deadlines, and workflows across team initiatives
• Stay current with digital and social media best practices, tools, and platform updates
• Assist with social listening, reputation monitoring, and timely responses (where appropriate) to member comments or community conversations
• Assist with special projects, promotions, or initiatives as needed

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level