Marketing Content Specialist

HUB International • St. Petersburg, FL

5d • $60,000 - $70,000 • Remote

About The Position

Reporting to the Senior Manager of Content Strategy, the Content Specialist will help translate Squaremouth’s value proposition into powerful, revenue-driving long-form copy across our website.

Requirements

• A portfolio showcasing long-form and transactional copy is required for consideration for this role.
• 5+ years of copywriting experience working for an agency, in-house at a brand, or freelancing for B2C advertisers, preferably with a focus on direct response style
• Bachelor’s degree in English, Communications, Journalism, or related field
• Experience generating content for SEO
• Proficiency in using tools like Surfer AI, ClearScope, and SEMRush
• A self-starter with excellent written and verbal communication skills
• Ability to give, accept, and apply feedback
• Ability to work effectively in a remote environment, both as a team member and individual contributor

Nice To Haves

• Experience writing for industries like insurance, fintech, or education is preferred

Responsibilities

• Own the creation of high-quality, search-intent-driven content across landing pages, long-form guides, blog articles, and email campaigns
• Develop and optimize content that improves organic rankings, increases qualified traffic, and drives conversions
• Conduct keyword research and SERP analysis using tools such as ClearScope and SEMrush to identify content opportunities and gaps
• Analyze performance using Google Analytics and Search Console to refine strategy, improve engagement, and maximize ROI
• Continuously refresh and optimize existing content to maintain rankings and improve user experience
• Monitor competitor content strategies to ensure Squaremouth maintains a leadership position in travel insurance
• Identify timely, newsworthy travel and insurance trends to create content that captures emerging demand

Benefits

• health/dental/vision/life/disability insurance
• FSA
• HSA and 401(k) accounts
• paid-time-off benefits such as vacation, sick, and personal days
• eligible bonuses, equity and commissions for some positions

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level