Marketing Specialist - Affinity Partnerships

BECU•Tukwila, WA

5d•$62,400 - $115,700•Hybrid

About The Position

This role is with BECU, a financial institution with 1.5 million members and over $30 billion in managed assets, guided by a "people helping people" philosophy since 1935. BECU is a purpose-driven organization committed to serving its members, communities, and employees. The company is undergoing business and technology transformation and values the unique stories, perspectives, and lived experiences of its employees to shape belonging and deepen connections. The Marketing Specialist will focus on bringing BECU's brand to life through meaningful community, sports, entertainment, and affinity partnerships, managing a portfolio of partner relationships, and executing integrated marketing activations to drive measurable results.

Requirements

Bachelor's degree in marketing, Business Administration, Communications, or equivalent work or education-related experience.
1 year of marketing experience, with a strong preference for candidates who have experience supporting sports, entertainment, sponsorship, or partnership marketing initiatives.
Experience working with sports, entertainment, sponsorship, affinity, or brand partnerships, preferably within a team, agency, brand, or similar environment.
Experience coordinating multiple projects, priorities, and stakeholder needs while working toward business objectives.
Proficiency with Microsoft Office, Monday.com, or similar business and project management tools.
Analytical and problem-solving skills, including the ability to use data and performance metrics to inform recommendations.
Understanding of brand positioning, marketing strategies, and campaign execution.
Communication and relationship-building skills with the ability to work independently and collaborate effectively across teams.
Experience with project management, marketing reporting, or partnership management platforms.
Financial services experience is a plus but not required.

Responsibilities

Manage Partnership Portfolios: Oversee a portfolio of affinity and sponsorship partnerships, developing annual activation plans, managing execution, and ensuring each relationship supports BECU’s goals for brand awareness, member acquisition, and product engagement.
Build Strong Partner Relationships: Serve as a primary point of contact for assigned partners, cultivating trusted relationships, facilitating ongoing communication, and ensuring contractual commitments are successfully delivered.
Lead Marketing Activations: Develop and execute integrated marketing programs, promotions, events, offers, sweepstakes, and sponsorship activations that create meaningful experiences for members and employees while delivering measurable business results.
Support High-Profile Partnerships: Support senior leaders on marquee partnerships while independently managing smaller partnership accounts, helping ensure all deliverables are completed on time and with attention to detail.
Partner Across Teams: Collaborate closely with Marketing, Creative, Communications, Retail, Media, Analytics, Compliance, and Member Marketing teams to successfully develop and deliver partnership campaigns.
Guide Projects Through Creative & Compliance Processes: Manage deliverables through project workflows, creative development, approvals, and compliance reviews to ensure campaigns are executed efficiently and meet regulatory requirements.
Measure and Optimize Performance: Monitor partnership and campaign performance using available reporting and business metrics. Identify trends, evaluate results, and recommend optimization opportunities that improve future marketing performance and partnership value.
Manage Timelines and Deliverables: Coordinate schedules, track project milestones, and ensure activations are completed on time, within scope, and aligned with stakeholder expectations.
Contribute Strategic Ideas: Identify opportunities to improve current partnerships, elevate sponsorship programs, and support renewal recommendations through thoughtful analysis and insight.
Support Partnership Operations: Help maintain partnership systems, hospitality programs, reporting tools, and operational processes that contribute to the overall success of the sponsorship portfolio.
Represent BECU in the Community: Attend local events, games, meetings, and activations throughout the Seattle area to strengthen relationships and support partnership execution when needed.