Marketing Specialist - Affinity Partnerships

Boeing Employees' Credit Union•Tukwila, WA

3d•Hybrid

About The Position

This role is for a Marketing Specialist focused on strategic partnerships at BECU, a financial institution with a "people helping people" philosophy. The specialist will help bring BECU's brand to life through community, sports, entertainment, and affinity partnerships. They will manage a portfolio of partner relationships, develop and execute integrated marketing activations, and drive measurable results related to brand awareness, member acquisition, and product engagement. The role involves working with experienced partnership leaders to maximize sponsorship investments, contributing strategic ideas, identifying optimization opportunities, and creating member experiences. It is ideal for someone who enjoys relationship management, project execution, and using data to strengthen partnerships and deliver business results. This is a hybrid role based in the Seattle area, requiring one to two days onsite per week, with occasional local travel.

Requirements

Bachelor's degree in marketing, Business Administration, Communications, or equivalent work or education-related experience.
1 year of marketing experience, with a strong preference for candidates who have experience supporting sports, entertainment, sponsorship, or partnership marketing initiatives.

Nice To Haves

Experience working with sports, entertainment, sponsorship, affinity, or brand partnerships, preferably within a team, agency, brand, or similar environment.
Experience coordinating multiple projects, priorities, and stakeholder needs while working toward business objectives.
Proficiency with Microsoft Office, Monday.com, or similar business and project management tools.
Analytical and problem-solving skills, including the ability to use data and performance metrics to inform recommendations.
Understanding of brand positioning, marketing strategies, and campaign execution.
Communication and relationship-building skills with the ability to work independently and collaborate effectively across teams.
Experience with project management, marketing reporting, or partnership management platforms.
Financial services experience is a plus but not required.

Responsibilities

Manage Partnership Portfolios: Oversee affinity and sponsorship partnerships, developing annual activation plans, managing execution, and ensuring relationships support BECU’s goals for brand awareness, member acquisition, and product engagement.
Build Strong Partner Relationships: Serve as a primary point of contact for assigned partners, cultivating trusted relationships, facilitating ongoing communication, and ensuring contractual commitments are successfully delivered.
Lead Marketing Activations: Develop and execute integrated marketing programs, promotions, events, offers, sweepstakes, and sponsorship activations that create meaningful experiences for members and employees while delivering measurable business results.
Support High-Profile Partnerships: Support senior leaders on marquee partnerships while independently managing smaller partnership accounts, ensuring deliverables are completed on time and with attention to detail.
Partner Across Teams: Collaborate with Marketing, Creative, Communications, Retail, Media, Analytics, Compliance, and Member Marketing teams to develop and deliver partnership campaigns.
Guide Projects Through Creative & Compliance Processes: Manage deliverables through project workflows, creative development, approvals, and compliance reviews.
Measure and Optimize Performance: Monitor partnership and campaign performance using reporting and business metrics, identify trends, evaluate results, and recommend optimization opportunities.
Manage Timelines and Deliverables: Coordinate schedules, track project milestones, and ensure activations are completed on time, within scope, and aligned with stakeholder expectations.
Contribute Strategic Ideas: Identify opportunities to improve current partnerships, elevate sponsorship programs, and support renewal recommendations through analysis and insight.
Support Partnership Operations: Help maintain partnership systems, hospitality programs, reporting tools, and operational processes.
Represent BECU in the Community: Attend local events, games, meetings, and activations throughout the Seattle area to strengthen relationships and support partnership execution.