Marketing Specialist 2

Focus on the Family•Colorado Springs, CO

1d•Onsite

About The Position

The Marketing Specialist 2 – Core Marketing position provides strategic marketing support across Core Marketing initiatives. This includes advanced project management, marketing plan development and execution, audience engagement strategies, reporting, and cross-functional collaboration to drive awareness, action, and growth. This role reflects a higher degree of autonomy, strategic input, and data-driven decision-making to advance core cultural and marketing initiatives.

Requirements

Bachelor’s degree in Marketing, Communications, Advertising, Business, or related field (or equivalent experience)
2–4 years of experience in marketing, advertising, or communications with demonstrated project management skills
Familiarity with marketing principles
Proficiency in Windows and Mac office software
Strong verbal and written communication skills
Ability to handle confidential information
Effective project planning and multitasking capabilities
Strong interpersonal, reporting, and presentation skills
Analytical mindset with attention to detail and accuracy
Basic technical knowledge of creative and/or product production processes
Logical, systematic, and creative problem-solving abilities
Strong organizational and time management skills
Ability to remain within budget assigned for projects, recognizing stewardship responsibility of donor resources

Nice To Haves

Christian media/publishing experience preferred
Experience with presentations and public communication preferred
Knowledge of digital communication tools and social media platforms

Responsibilities

Serves as the central point of coordination for channel planning, prioritization, and execution across Core Marketing initiatives
Manages and maintains channel traffic calendars and dashboards, ensuring alignment with organizational priorities and capacity
Partners with Marketing Managers and Sr. Director to prioritize initiatives, allocate channel space, and resolve conflicts or bottlenecks
Ensures all campaigns and deliverables are routed, approved, and executed on schedule across email, web, social, paid media, and other channels
Monitors campaign flow from intake through execution, proactively identifying risks to timelines or delivery
Supports end-to-end execution of marketing initiatives, including timelines, asset coordination, approvals, and distribution
Maintains project visibility across systems (Aprimo, Airtable, CRM, etc.), ensuring accuracy of statuses, deadlines, and ownership
Drives accountability by following up with stakeholders and partners to ensure milestones are met
Assists in coordinating cross-functional efforts with Creative, Content, Legal, Brand, Broadcast, and external vendors
Prepares and tracks work orders, budgets, and related documentation in partnership with Business Affairs
Contributes to campaign planning and channel strategy, offering input on audience targeting, timing, and execution approach
Identifies opportunities to improve channel performance, campaign efficiency, and audience engagement
Leads select marketing initiatives or campaign components with clear ownership of outcomes, timelines, and performance
Supports development and execution of lifecycle marketing and audience engagement strategies
Partners with Sr. Director and Managers to translate high-level strategy into executable plans
Builds and maintains marketing dashboards and reporting tools to track channel performance, campaign results, and operational efficiency
Provides regular status updates and performance insights to the Sr. Director and key stakeholders
Analyzes campaign data (e.g., conversions, engagement, ROI) to inform optimization and future planning
Supports testing and optimization efforts across channels, including messaging, timing, and audience segmentation
Acts as a key liaison between internal teams and external partners, ensuring clear communication and alignment
Coordinates meetings, tracks action items, and ensures follow-through on deliverables
Maintains strong working relationships with internal clients and support teams, building trust through responsiveness and reliability
Serves as a point of contact for marketing-related inquiries, ensuring timely and accurate responses
Maintains marketing calendars, documentation, and asset organization for Core Marketing initiatives
Supports internal communication efforts related to marketing priorities and campaigns
Coordinates logistics for campaigns, events, and promotional efforts (including inventory and materials)
Assists in reporting, forecasting, and tracking the impact of marketing programs
Limited travel as needed to conferences, representing the organization and its resources
Manages travel arrangements for shipments and staff as needed
Assists in managing student interns and volunteers
Shares responsibility for general administrative duties within the Resource Marketing area
Performs other duties as assigned