Marketing Special Events Coordinator

Macy's•McLean, VA

1d•Hybrid

About The Position

The Marketing and Special Events Coordinator assists in the execution of Bloomingdale’s Integrated Marketing campaigns through in-store events and activations. This colleague has involvement with their internal store partners and vendor partners, as well as external community partners and organizations to drive brand awareness and customer acquisition to positively impact market share on a localized level. The Coordinator will play a critical role in representing the Bloomingdale’s brand in a positive, professional way that enhances our company’s reputation and promotes our business objectives.

Requirements

1-2 years direct experience
Practices open and continuous communication, values keeping others informed, exemplary organization, attention to detail, and effectively presenting information in a clear, concise manner.
Excellent leadership, facilitation, and interpersonal skills, with the ability to work across functional lines and at many levels.
Ability to work a flexible schedule based on event calendar and Company needs.
This role involves performing essential job functions such as communication, collaboration, and use of office and computer systems.
Responsibilities include the ability to access and review written and electronic information, and to move within the work environment and interact with workplace materials as needed to carry out job responsibilities.

Responsibilities

Pursues localized opportunities in alignment with Marketing and Special Events Senior Manager and store leadership to cultivate customers and build sales.
Supports local accelerated growth of priority businesses with event intensification that builds store animation and experience.
Assists in the planning and full execution of all aspects of in-store events and animation that support the direction of the Central and local strategy.
Track post-event result, share photos, and provide feedback to Central partners.
Enhances Central event strategy by supporting with local secured sponsorships, co-branding opportunities and/or community initiatives that build productive local relationships with the intent to build loyal customer base, acquire new clients and drive commerce.
Partners with the Store Leadership team in creating curated event experiences to build loyalty and share among Bloomingdale’s top spending Luxe, Unlocked and Top of the List (TOL) clients.
Partner with local client teams to monitors frequency of visits, engagement and spend as it relates to engagement with eventing.
Collaborates with the Central Earned Media team to enhance any local media plans, securing publicity and partnering with brand-appropriate social media influencers and bloggers.
Guides General Manager(s) as to productive involvement in outside organizations and events.
Leverages corporate philanthropy giving programs to maximize community impact and fundraising.
May be called upon as point person for external communication locally.