Marketing Solution Architecture Consultant

Maarut • Quebec, QC

1d

About The Position

The client is seeking a solution architect with a deep understanding of the MarTech ecosystem, not an IT generalist with peripheral marketing experience. This role involves both architecture design (data flows, integrations, target technologies) and providing expert guidance to business teams and vendors, requiring the ability to navigate between technical and business layers with precision. Direct experience with Adobe Experience Cloud (AEP, CDP, AJO) or a Salesforce equivalent is highly valued. The environment is agile and multi-team, requiring comfort with Scrum or SAFe frameworks. Knowledge of the insurance sector is a significant asset, given the company's ongoing enterprise architecture consolidation.

Requirements

• Bachelor's degree in Computer Science, Software Engineering, Information Systems, Marketing Technology, or equivalent experience.
• 10 years of experience in IT, solution architecture, integration, or a related field.
• 5 years of experience in solution architecture, technology design, or software integration.
• Experience with MarTech solutions: CDP, CJO, marketing automation, marketing analytics, customer engagement.
• Knowledge of Adobe Experience Cloud (AEP, Real-Time CDP, AJO) or an equivalent Salesforce (Marketing Cloud, Data Cloud, Personalization).
• Understanding of concepts: segmentation, audience management, journey orchestration, personalization, omnichannel activation, performance measurement.
• Integration experience: APIs, events, data flows, cross-platform synchronization, analytical and transactional systems.
• Fluency in spoken and written French.

Nice To Haves

• Experience in agile methodologies: Scrum, Kanban, SAFe, or other scaled agile framework.
• Knowledge of the insurance or financial services sector.
• Adobe Experience Cloud, AEP, Real-Time CDP, AJO, Salesforce Marketing Cloud, or Data Cloud certification.
• Knowledge of AWS environments (EventBridge, Lambda, etc.).

Responsibilities

• Design, document, and develop the MarTech solutions architecture, including functional and technical requirements, target architecture, data flows, integrations, reusable components, and artificial intelligence features.
• Ensure the alignment of MarTech solutions with enterprise architecture guidelines, security standards, data governance, privacy policies, and integration principles.
• Participate in the evaluation, selection, and integration of MarTech platforms, including CDP, CJO, marketing automation, audience management, marketing analytics, and complementary tools.
• Act as a MarTech solutions expert, including liaising with vendors, monitoring features, analyzing available capabilities, and supporting teams in their use.
• Contribute to the design of customer data flows between MarTech solutions and the organization's systems, including CRM, digital platforms, transactional systems, data warehouses or data lakes, analytical tools, integration platforms, and the AWS environment.
• Collaborate with marketing, customer experience, data, security, compliance, and IT teams to translate business needs into concrete, scalable, and actionable technological solutions.
• Participate in the various delivery phases impacting MarTech solutions, including ideation, scoping, design, configuration, testing, transition, and post-implementation activities.
• In collaboration with the Product Manager, Scrum Master, domain experts, and other stakeholders, contribute to defining user stories, populating the product backlog, and participating in prioritization exercises.
• Support business, development, data, security, operations, project, and vendor teams in resolving complex issues and challenges related to MarTech solutions.
• Participate in communities of practice, architecture committees, and continuous improvement activities to evolve MarTech processes, architecture patterns, and practices.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior