Marketing Service Leader, Process Technology

HoneywellAtlanta, GA
$169,000 - $211,000Hybrid

About The Position

The Marketing Service Leader (MSL) serves as the strategic link between a Strategic Business Group's (SBG) customer marketing team, the Marketing Shared Services (MSS) team (encompassing creative, digital, paid media, marketing operations, etc.), and external resources. This role ensures that marketing requests are clearly defined, prioritized, and executable, aligning with Honeywell's shared services model and global design standards. The MSL collaborates closely with SBG customer marketing to develop campaign strategies, determine necessary support, and drive operational and campaign excellence for smooth execution. The MSL offers strategic advice, prioritization guidance, and oversight of execution, ensuring that MSS teams receive well-defined briefs, adhere to clear timelines, and have aligned expectations. The MSL acts as a strategic connector, ensuring that the marketing ambitions of the SBG are supported by actionable plans, appropriate services, and disciplined delivery. The MSL supports strategic initiatives and projects for their assigned SBG Customer Marketing team and business.

Requirements

  • Strategic interface between customer marketing and shared services
  • Translate marketing requests into clear, prioritized, and executable work
  • Partner with customer marketing to define campaign strategy, scope support, and drive operational excellence
  • Provide strategic counsel, prioritization guidance, and execution oversight
  • Ensure well-defined briefs, clear timelines, and aligned expectations for shared services teams
  • Support strategic initiatives and projects
  • Report to Honeywell CMO and matrix to SBG CMO
  • Experience with campaign structure, channel mix, and execution approach
  • Knowledge of marketing campaign and program frameworks
  • Ability to identify synergies and optimization opportunities
  • Translate strategy into clear campaign briefs and scoped requests
  • Guide prioritization decisions based on capacity and SLAs
  • Engage third-party agency resources
  • Ensure requests meet intake standards
  • Own project delivery accountability
  • Manage risks, dependencies, and trade-offs
  • Support project kickoffs, milestone reviews, and status management
  • Enforce consistent use of marketing GDMs, SLAs, and briefing processes
  • Advocate for best practices, standardization, and continuous optimization
  • Lead adoption of evolving processes and tools
  • Create feedback loops for improvement
  • Deliver on-time and on-scope marketing initiatives
  • Maintain stakeholder satisfaction through clear communication and expectation setting
  • Align with business priorities and strategic initiatives

Nice To Haves

  • Experience in Process Technology marketing

Responsibilities

  • Act as primary point of contact between SBG customer marketing and MSS, aligning business priorities with capabilities and capacity
  • Provide strategic marketing counsel to SBG teams on campaign structure, channel mix, execution approach and prioritization of projects
  • Ensure marketing initiatives align with Honeywell campaign and program frameworks
  • Identify opportunities for synergies and optimization across SBGs
  • Partner with SBG to identify marketing needs and objectives and translate strategy into clear campaign briefs and scoped requests
  • Guide prioritization decisions in alignment with MSS capacity and SLAs
  • Engage third-party agency resources based on MSS capacity and required skills
  • Ensure requests meet MSS intake standards
  • Own project delivery accountability and work with MSS Project Management team to deliver on-time and on-budget work
  • Manage risks, dependences and trade-offs with proactive communications across teams
  • Support project kickoffs, milestone reviews and ongoing status management in collaboration with MSS Project Management team
  • Enforce consistent use of the Honeywell marketing GDMs, MSS SLAs and briefing processes to reduce friction and rework
  • Be an advocate for best practices, standardization and continuous optimization and a change leader for adoption of evolving MSS processes and tools
  • Create feedback loops between SBG and MSS to improve planning, execution efficiency and stakeholder satisfaction
  • Deliver on-time and on-scope marketing initiatives aligned to MSS SLAs
  • Keep SBG CM teams satisfied through clear communication, expectations setting and strategic partnership
  • Alignment to SBG CMO and SBG CCO business priorities and strategic initiatives
  • Improve campaign briefings to reduce rework
  • Reduce one-off marketing activities
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