Marketing Segment Manager-Business Banking & HSA

Associated Bank • Minneapolis, MN

1d • Onsite

About The Position

The Marketing Segment Manager leads the development and execution of strategic marketing plans that drive growth and measurable results. This role partners across teams to create customer-focused campaigns that increase revenue and deepen relationships. It offers strong visibility, cross-functional leadership, and opportunities to influence business outcomes.

Requirements

• Bachelor’s degree in Marketing, Finance, Data Analytics, or related field (or equivalent experience)
• 4+ years of experience in marketing, analytics, finance, or product roles within banking or financial services

Nice To Haves

• Master’s degree in Marketing, Finance, Data Analytics, or related field
• 2+ years of strong analytical experience including forecasting, budgeting, and data insights
• 2+ years of experience understanding market dynamics, products, and competitive landscape
• 2+ years of experience developing marketing strategies and business cases with measurable outcomes

Responsibilities

• Develop and execute data-driven marketing plans aligned to product and business unit goals
• Build business cases with clear ROI expectations using past performance and market insights
• Partner with senior leaders to support strategic priorities and identify growth opportunities
• Analyze customer and prospect data to uncover insights and optimize targeting strategies
• Lead cross-functional teams to deliver integrated, customer-centered campaigns
• Ensure consistent messaging across channels including digital, email, social, and print
• Measure campaign performance and continuously improve marketing effectiveness
• Innovate new approaches to acquire, retain, and deepen customer relationships

Benefits

• Retirement savings including both 401(k) and Pension plans
• Paid time off to volunteer in your community
• Opportunities to connect with others through our diversity-focused Colleague Resource Groups
• Competitive salaries with professional development and advancement opportunities
• Bonus benefits including well-being programs and incentives, parental leave, an employee stock purchase plan, military benefits and much more
• Personal banking, loan, investment and insurance benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level