Marketing & Sales Support Specialist

Shape Technologies Group • Auburn Hills, MI

2d • Hybrid

About The Position

Shape Process Automation (SPA) is looking for a Marketing and Sales Support Specialist to join our marketing team. As the Marketing and Sales Support Specialist, you will play a key role in strengthening Shape Process Automation’s digital presence while supporting lead generation and sales pipeline growth. This role is responsible for executing social media strategy, managing inbound leads, and partnering closely with sales to drive measurable business results. This role has a primary focus on social media strategy and digital content (approximately 50%), with the remaining time supporting inbound lead management and sales coordination.

Requirements

• Strong written communication and content creation skills, with the ability to adapt messaging for different social media platforms and audiences
• Experience with social media management and content calendars
• Working knowledge of sales processes, lead management, CRM systems, and digital marketing fundamentals
• Ability to collaborate cross-functionally and support sales, marketing, and technical teams in a fast-paced environment
• Highly organized self-starter with strong attention to detail and a goal-oriented mindset
• Bachelor’s degree (or equivalent) in marketing, business, or related field
• 3 -5 years of experience in a sales support, marketing, or hybrid commercial role, preferably in a B2B or manufacturing /industrial environment.

Responsibilities

• Serve as a primary point of contact for inbound customer inquiries, responding to calls and emails
• Develop and execute structured follow-up strategies to convert marketing-generated leads into sales-qualified opportunities
• Maintain accurate records of customer interactions, ensuring CRM data integrity and actionable pipeline visibility
• Partner closely with direct sales teams to distribute and route leads, ensure timely follow-up and provide visibility into lead status, engagement, and conversion trends
• Act as a cross-functional liaison between sales and marketing to ensure alignment and seamless customer experience
• Continuously build expertise in industrial automation solutions, applications, and competitive positioning
• Own execution of the company’s social media strategy across LinkedIn, Facebook, and Instagram, driving measurable growth in brand visibility, engagement, and lead generation
• Create and manage high-quality content, including posts, graphics, captions, and campaign messaging aligned with solution, industry, and business priorities
• Develop and maintain detailed content calendars
• Collaborate cross-functionally to source content, highlight customer success stories, and translate complex technical concepts into clear, compelling marketing content
• Support execution of email marketing campaigns, including content creation, audience segmentation, and campaign setup
• Manage and organize marketing assets (brochures, photos, videos, presentations), ensuring consistency, accessibility, and alignment with brand standards

Benefits

• competitive benefits package to help meet your financial, physical, and emotional needs
• benefits programs are designed to support the growth of individuals, allowing team members to focus on Company vision and be fully engaged both at work and at home

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level