Marketing & Sales Coordinator

Schiffer Publishing•Atglen, PA

1d•Onsite

About The Position

Schiffer Publishing is a leading independent publisher based in Pennsylvania, specializing in high-quality nonfiction books across a wide range of topics including art, military history, crafts, mind-body-spirit, and more. We're looking for a Marketing and Sales Coordinator to support sales initiatives and the development and implementation of creative, tailored marketing and publicity campaigns for our non-fiction titles across all Schiffer imprints. This role reports directly to the Director of Sales and Marketing and supports that role, as well as the title marketers for each Schiffer imprint. This role also requires close collaboration and communication with editorial, design, and sales teams internally, and at times, authors externally.

Requirements

Bachelor's Degree in marketing, communications, or related field preferred.
1-2 years relevant work experience.
Interest in book marketing, media outreach, consumer advertising, and marketing related analytics.
Able to work in a fast-paced environment and meet tight deadlines.
Microsoft and Google suite experience.

Nice To Haves

Familiarity with Adobe InDesign, Photoshop, and /or Canva a plus.
Strong time-management, organizational, and communication skills.
Capable problem-solver who actively thinks outside the box.
Ability to prioritize tasks independently and effectively.
Willingness to learn and accept feedback and direction.
Understand ROI and KPI metrics to inform projects and resource allocation.
Enjoys working both independently and with a team.
Positive, can-do attitude and approach to role.
Passion for books and authors.
Creative and intuitive thinker.

Responsibilities

Provide day-to-day, seasonal, and process/systems and organizational support to the marketing and publicity team.
Manage, build, deploy, and analyze results for department's direct-to-consumer and b-to-b newsletters, with input and approval from title marketers.
Actively pitch books to trade media like Publishers Weekly, Shelf Awareness, Kirkus, Library Journal, etc. for review coverage and features, keeping that contact list current and reporting on confirmed placements.
Assist team with pitching of books to consumer media.
Send review copies to consumer media contacts as needed (magazines, blogs, podcasts, etc.).
Proactively keep department media contact lists current.
Work with sales team to help manage content (e.g., author images, media links, advertising, etc.) for Edelweiss (industry system for sales reps and book buyers).
Asset and marketing collateral creation for department (press releases, media kits, sell sheets, ads, social content, etc.), working with Schiffer design team as needed.
Support M&P team with advertising research, bookings, and results reporting.
Social media posting support as needed.
Create Amazon A+ content images (directly, or via the marketing designer) and modules, as needed.
Research, create, and maintain influencer lists for specific titles or book categories.
Department mailings.
Maintain and manage the marketing & publicity department external facing email inbox, fielding questions and requests directly, and forwarding to the appropriate team member as needed.
Field ad-hoc admin requests from marketing team and other internal Schiffer teams (sales, production, design, etc.).
Coordinate Digital Outreach Campaigns.
Maintain monthly cadence of newsletters to sales teams.
Identify customer categories for targeted outreach.
Collaborate with campaign leads regarding content, target audience, special offers.
Review campaign analytics and make recommendations based on results.
Coordinate Trade Shows & Events.
Manage registration and exhibitor requirements.
Maintain trade show calendar to ensure that all deadlines and deliverables are met.
Partner with internal team to coordinate sales and marketing collateral, show specials, title list, and show services.
Coordinate pre-show and post-show outreach for maximum engagement.
Primary contact for Schiffer backlist authors, as needed, including fielding author emails and related marketing and publicity requests and executing on related needs.
Identifying and surfacing backlist books for re-promotion and new sales opportunities as needed, as they relate to current events, industry or news trends, etc.