Marketing Research Senior Analyst

AAA • Costa Mesa, CA

1d • Hybrid

About The Position

The Digital Data Analyst, in the eBusiness Department, is responsible for supporting the Marketing and Digital operations within the AAA organization. They will provide and communicate insights with actionable recommendations, build actionable dashboards and reports, and work directly with stakeholders. This is a data driven role that requires a level of technical expertise to systematically find value in data. They will also work with many types of data and tools to provide actionable analysis and recommendations.

Requirements

• BA/BS required in Engineering or Science or equivalent work experience.
• Minimum 4 years in data analytics, with at least 2 years focused on the SQL and Tableau stack.
• Relevant experience in digital or database marketing and/or product analytics.
• Strong verbal and written skills with the ability to translate logical thinking into clear insights for high-level stakeholders.
• Knowledge of statistical modeling and data science.

Nice To Haves

• MA/MS/MBA or other appropriate advanced degree is a plus.
• Experience with Python, R, and/or Splunk is a plus
• Familiarity with web analytics tools (Adobe Analytics or Google Analytics) is a plus

Responsibilities

• Perform deep-dive segmentation analysis across disparate data sources to provide measurable, data-driven recommendations for various product lines.
• Design, develop, and maintain high-impact dashboards using Tableau, Adobe Analytics, Splunk, and Quantum Metrics.
• Present complex findings to managers and executives through compelling data storytelling and visualizations.
• Write, optimize, and maintain complex SQL queries to extract data from multiple internal and external sources.
• Provide insights and recommendations for website and mobile app testing, including A/B, multivariate, and personalization strategies.
• Cross-Functional collaboration with marketing, big data, and product teams to implement data-driven solutions.
• Manage multiple projects and deadlines simultaneously with a high level of detail orientation.

Benefits

• Health coverage for medical, dental, vision
• 401(K) saving plans with company match AND Pension
• Tuition assistance
• Floating holidays and PTO for community volunteer programs
• Paid parental leave
• Wellness programs
• Employee discounts (membership, insurance, travel, entertainment, services and more!)

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 1-10 employees