Marketing Research & Analytics Manager

DLP Capital•St. Augustine, FL

1d•Onsite

About The Position

The Marketing Research & Analytics Manager sits within the Marketing, Communications & Events team and serves as the central source of truth for marketing performance, audience insights, and campaign effectiveness. This role is responsible for transforming data into actionable insights that inform and optimize integrated marketing efforts across branding, creative, content, events, PR, paid media, social media, partnerships, and owned platforms such as webinars, books and podcasts. The analyst will develop and manage dashboards, report on KPI metrics, and ensure consistent measurement across all marketing initiatives. Leveraging tools including HubSpot, GA4, and Looker Studio (Data Studio), this individual will connect performance data across channels to provide a holistic view of marketing impact. The role requires a foundation in marketing and media analytics, with the ability to evaluate both digital performance (website, SEO, SEM, email marketing, paid social, and digital media) and less directly attributable efforts such as events, partnerships, and brand-building initiatives.

Requirements

4–7+ years of experience in marketing analytics, consumer research, or a related analytical role.
Proven experience in B2C marketing environments, with a strong understanding of audience behavior, segmentation, and full-funnel performance.
Hands-on experience with marketing analytics tools, including HubSpot, GA4, and dashboarding platforms such as Looker Studio (Data Studio).
Demonstrated ability to build, manage, and evolve dashboards that serve as a single source of truth across multiple marketing channels and stakeholders.
Strong experience analyzing performance across digital marketing tactics, including website analytics, SEO, SEM, paid social, and other paid media channels.
Experience evaluating the effectiveness of broader marketing initiatives, including events, partnerships, PR, and brand-building efforts.
Ability to synthesize quantitative and qualitative data into clear, actionable insights and strategic recommendations.

Nice To Haves

SQL experience is preferred in order to work in BigQuery, our data warehouse.

Responsibilities

Serve as the analytics lead for the Marketing, Communications & Events team, providing data, research, and performance insights across all marketing functions.
Establish a unified measurement framework that connects performance across branding, creative, content, PR, events, paid media, social media, partnerships, and owned media (webinars, books, podcasts).
Act as the single source of truth for marketing performance and campaign effectiveness.
Develop, own, and maintain centralized dashboards using Looker Studio (Data Studio).
Integrate data from HubSpot, GA4, paid media platforms, and other sources into a cohesive reporting ecosystem.
Ensure data accuracy, consistency, and integrity across all platforms and reports.
Analyze performance across digital channels including website (GA4), SEO, SEM, paid social, and other paid media tactics.
Evaluate full-funnel performance from awareness through conversion and investor engagement.
Identify trends and optimization opportunities across campaigns and channels.
Translate complex data into clear, actionable insights to guide marketing strategy and execution.
Provide recommendations to optimize targeting, messaging, creative, channel mix, and budget allocation.
Support campaign planning with data-backed insights and post-campaign analysis.
Analyze and validate performance data from digital media agencies.
Ensure alignment between agency reporting and internal KPIs and business goals.
Provide strategic guidance on media performance, efficiency, and investment decisions.
Develop frameworks to assess the effectiveness of events, webinars, partnerships, PR, and brand initiatives.
Connect offline and experiential efforts to overall marketing performance and business outcomes.
Evaluate the impact of owned media such as books and podcasts on audience engagement and brand growth.
Partner with content, creative, events, PR, paid media, and social teams to ensure insights are embedded into execution.
Collaborate with leadership and investor teams to align on data definitions and reporting standards.
Support planning, forecasting, and performance reviews with data-driven insights.
Develop and refine investor and target audience personas using HubSpot data, CRM insights, and external research.
Conduct qualitative and quantitative research to inform messaging, content strategy, and campaign development.
Enable more effective segmentation and personalization across marketing efforts.