Marketing Analytics Manager

Drata • San Francisco, CA

2d • Hybrid

About The Position

We’re looking for a data-driven, insight-oriented professional to lead key initiatives within marketing analytics and partner closely across teams to elevate GTM performance insights. As Marketing Analytics Manager, you will lead the strategy, development, and delivery of dashboards, forecast models, and performance insights that drive decision-making across marketing, sales, and customer success.
This role will partner closely with stakeholders across Demand Gen, Product Marketing, Marketing Ops, RevOps, and Finance to bring data to life and help guide budget allocation, campaign optimization, and long-range planning. You’ll help transform the way our teams understand, act on, and communicate marketing’s impact on the business.

Requirements

• 5+ years in marketing analytics, business intelligence, or GTM analytics roles.
• Proficiency with SQL, spreadsheet modeling, and BI/visualization tools (e.g., Domo, Tableau, Looker, Power BI).
• Strong understanding of marketing funnels, lead lifecycle, attribution models, and paid/organic channel dynamics.
• Experience working with Salesforce, HubSpot or Marketo, and campaign tracking infrastructure (UTMs, GA, etc.).
• Comfortable presenting to senior stakeholders and distilling insights into business-impact recommendations.
• Strong organizational and project management skills; able to balance long-term analytics roadmap with ad hoc analysis.

Responsibilities

• AI-forward analytics mindset: Actively uses AI/LLM tools and AI-assisted BI to speed up analysis, anomaly detection, cohorting, and root-cause investigations (not just basic reporting).
• Marketing Dashboards & Reporting: Develop and maintain marketing dashboards and reporting across key funnel metrics (pipeline, CAC, MQL/SAL/SQL conversion, and campaign performance).
• Deep attribution & MTAM expertise: Can design, implement, and continuously refine multi-touch attribution models (rules-based and data-driven) and use them to drive real budget, channel, and campaign decisions.
• Hands-on with MTAM tooling & data: Owns attribution logic across Hockeystack, Salesforce, marketing automation, web analytics, and BI tools; comfortable debugging tracking, UTMs, and data quality issues.
• Forecasting & Planning: Build and iterate on forecasting models to support pipeline planning, customer retention, and brand marketing impact.
• Insight synthesis vs. reporting: Proactively connects dots across channels, segments, and funnel stages to tell a clear performance story and recommend where to double-down, where to cut, and what to test next.
• pROI analysis & optimization: Conduct pROI analyses to evaluate the effectiveness of programs, vendors, and channels — offering data-backed recommendations.
• Cross-functional analytics partnership: Partner with cross-functional teams to define metrics, build reporting frameworks, and automate recurring insights.
• Data quality & accuracy: Ensure data consistency, accuracy, and integrity across marketing analytics systems and source platforms.

Benefits

• Shared Success: We provide stock equity to ensure that as the company grows, you share directly in that success. Equity gives every employee a sense of ownership and the opportunity to celebrate our wins together—because your contributions don’t just support our progress; they help drive our collective success.
• Health & Wellness: Up to 100% employer-paid premiums for medical, dental, and vision coverage for employees and their dependents, along with comprehensive wellness benefits and healthcare concierge services designed to support your needs beyond traditional insurance.
• Financial Well-being: A comprehensive suite of financial benefits, including a 401(k) plan, company-paid life and disability insurance, tax-advantaged spending accounts, and a range of discounted voluntary offerings to help you customize and strengthen your overall financial position.
• Family Support: We want to support you in life's most important moments, so we offer a paid Parental Leave policy, after six months of employment. Employees also receive access to Kindbody fertility and family-building benefits and dedicated leave specialists who help guide you through the entire process.
• Growth & Development: Generous annual stipends for both professional and personal development, empowering you to invest in your continued growth. You’ll also have access to a wide range of internal learning opportunities, ensuring you can build new skills, deepen your expertise, and advance your career with confidence.
• Time Off & Flexibility: We believe that to do your best work, you should get the time you need for rest, rejuvenation and recovery. Drata offers a flexible vacation policy, paid holidays, and other perks to recharge.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 101-250 employees