Marketing Analytics Manager

Solace

3d•Remote

About The Position

We're building out our performance marketing function and looking for a Marketing Analytics Manager to own the measurement infrastructure that powers our growth decisions. This is a foundational role — you'll be the connective tissue between performance marketing and our data team, translating business questions into rigorous analytical projects and building toward a robust, multi-touch understanding of how our marketing spend drives patient acquisition and LTV. You'll own two critical work streams: incrementality and holdout testing methodology, and our internal attribution model — with a longer-term mandate to evolve that model into a full Marketing Mix Model (MMM).

Requirements

6+ years of experience in marketing analytics, growth analytics, or a related quantitative field
Strong working knowledge of incrementality testing, causal inference, and holdout methodology
Proficiency in data interpretation, reporting, and optimization recommendations; comfortable using dashboards or pulling reports to drive insights
Ability to translate complex analytical outputs into clear business recommendations
Hands-on experience building or maintaining attribution models (multi-touch preferred)
Familiarity with MMM concepts and experience working toward or within an MMM environment
Proficiency in SQL; Python or R a strong plus
Experience project managing analytics requests across data and marketing teams
Exceptional organization and attention to detail, with the ability to manage multiple priorities simultaneously
A bias for action — you move fast, make sound decisions, and thrive under tight timelines.
Applicants must be based in the United States.

Nice To Haves

experience in healthcare, fintech, or other regulated industries, a 3-sided marketplace, or in a fast-paced startup environment
experience managing a team
lives in the Bay Area

Responsibilities

Cross-Functional Project Management Between Performance & Data
Serve as the primary translator between performance marketing and the data team — scoping requests, writing clear briefs, managing timelines, and QA-ing outputs
Prioritize the analytics backlog in partnership with the VP of Marketing and Director of Performance
Communicate findings, needs, and AI’s clearly to both technical and non-technical stakeholders
Attribution Modeling
Maintain and continuously improve our internal attribution model, ensuring it accurately reflects the patient acquisition journey
Audit data inputs, identify gaps, and work with the data team to ensure model integrity over time
Translate attribution outputs into actionable channel-level insights for the performance marketing team
Incrementality & Holdout Testing
Design and own Solace's incrementality measurement framework, including holdout group methodology, test design, and statistical rigor
Partner with channel owners (TOF, BOF, email, etc.) to run ongoing lift tests that validate true channel contribution
Develop standards and documentation so holdout testing becomes a repeatable, scalable practice across the team
MMM Development (Long-Term Roadmap)
Build toward a Marketing Mix Model that gives leadership clear visibility into how budget allocation drives outcomes across channels and geographies
Partner with the data team on data pipeline requirements, model architecture, and validation approaches
Help define the analytical roadmap for marketing measurement as Solace scales