Marketing Research Analyst

ITW • Appleton, WI

6d

About The Position

The Marketing Research Analyst helps the organization make smarter, insight-led decisions. This role is responsible for gathering and translating customer, competitor, category, and market information into clear takeaways that support brand, go-to-market, segment and product strategies. This is a strong opportunity for an early-career marketer or analyst who is naturally curious, highly organized, and excited by connecting data and research to real business action. The right candidate will enjoy digging into trends, asking the right questions, and turning information into insights that help teams move with greater clarity and confidence.

Requirements

• Bachelor’s degree in Marketing, Market Research, Business, Communications, Psychology, Statistics, or a related field
• 1–3 years of experience in market research, marketing analytics, consumer insights, or a related field preferred
• Strong curiosity and interest in understanding customers, markets, and business trends
• Ability to gather information, spot patterns, and turn findings into clear recommendations
• Strong written, verbal, and presentation skills
• High attention to detail and strong organizational skills
• Ability to manage multiple projects and timelines effectively
• Proficiency in Microsoft Office
• Experience with survey platforms, analytics tools, or dashboard/reporting tools is a plus (Qualtrics and Power BI)

Nice To Haves

• You ask thoughtful questions and enjoy getting to the “why” behind the data
• You can take complex information and simplify it for others
• You are comfortable working across teams and supporting multiple stakeholders
• You balance analytical thinking with practical business application
• You are eager to learn and grow in a fast-moving marketing environment
• Ability to thrive in a large, decentralized organization
• Excellent analytical and project management skills

Responsibilities

• Support research initiatives that help shape brand, product launch, customer, and channel strategies
• Assist with the development of qualitative and quantitative surveys, interview guides, and research briefs, ensuring they are designed to elicit valuable insights and align with research objectives.
• Organize and analyze research findings to identify patterns, opportunities, and key takeaways
• Translate information into clear summaries, reports, and presentations for business stakeholders
• Monitor category trends, customer behavior shifts, competitive activity, and market developments from internally collected data.
• Partner with internal teams and external vendors to support research execution and reporting
• Help maintain research files, trackers, dashboards, and knowledge-sharing tools, and other research admin needs.
• Contribute to a stronger culture of insight-driven decision-making across the organization
• Stay updated on the latest market research methodologies, tools, and technologies, and make recommendations for their implementation within the organization.

Benefits

• 401(k) match PLUS an additional retirement contribution
• 11 paid holidays
• 5 sick days
• Vacation time
• Company-Paid Insurance – Life, AD&D, Short-Term & Long-Term Disability insurance
• 4 weeks of paid parental leave
• Adoption reimbursement
• Tuition reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 1-10 employees