Marketing Representative
About The Position
Research, develop, implement and analyze new and existing marketing approaches using various media resources for the purpose of customer awareness and satisfaction. In this position you will design content for media platforms in a manner that is clear, engaging, and meaningful to our audience while promoting a favorable and consistent image of the college, its departments, and the university for internal and external audiences. Creates graphic design materials for digital and print use, including social media graphics, promotional materials, advertisements, event materials, signage and other marketing collateral. Photographs college events, students, faculty, staff, facilities and other subjects for use across social media, websites, publications and other marketing materials. Manages and creates content for college social media platforms, including Facebook, LinkedIn, Instagram and other appropriate platforms, to increase engagement and support communication with students, alumni and other audiences. Plans, coordinates and curates social media content, including photography, graphics, written content, Stories, Reels and other platform-specific content. Assists with the development and maintenance of social media content calendars and scheduling of approved content. Monitors social media platforms and identifies opportunities for engagement, timely content and storytelling. Collaborates with the Marketing and Communications team on content development, campaigns and other creative projects. Ensures creative materials follow Texas Tech University and Whitacre College of Engineering branding and visual identity standards. Complies with all Texas Tech University rules, regulations and policies.
Requirements
- Bachelor's degree
- 2 years related experience
Responsibilities
- Research, develop, implement and analyze new and existing marketing approaches using various media resources for the purpose of customer awareness and satisfaction.
- Design content for media platforms in a manner that is clear, engaging, and meaningful to our audience while promoting a favorable and consistent image of the college, its departments, and the university for internal and external audiences.
- Create graphic design materials for digital and print use, including social media graphics, promotional materials, advertisements, event materials, signage and other marketing collateral.
- Photograph college events, students, faculty, staff, facilities and other subjects for use across social media, websites, publications and other marketing materials.
- Manage and create content for college social media platforms, including Facebook, LinkedIn, Instagram and other appropriate platforms, to increase engagement and support communication with students, alumni and other audiences.
- Plan, coordinate and curate social media content, including photography, graphics, written content, Stories, Reels and other platform-specific content.
- Assist with the development and maintenance of social media content calendars and scheduling of approved content.
- Monitor social media platforms and identify opportunities for engagement, timely content and storytelling.
- Collaborate with the Marketing and Communications team on content development, campaigns and other creative projects.
- Ensure creative materials follow Texas Tech University and Whitacre College of Engineering branding and visual identity standards.
- Comply with all Texas Tech University rules, regulations and policies.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
