Marketing Relations Specialist (59581)

First State Community Bank • Columbia, MO

7d • Onsite

About The Position

The Marketing Relations Specialist supports branch marketing efforts by coordinating marketing strategy, budgets, campaigns, and content across assigned marketing channels. This position serves as a key connection between the Marketing Department and branch Community Development Contacts, helping ensure branch marketing initiatives are well-planned, effectively communicated, and aligned with overall marketing objectives.

Requirements

• Associate's or bachelor's degree in Marketing, Communications, Business Administration, Public Relations, Advertising, or a related field preferred; equivalent experience may be considered.
• Effective communication and relationship-building skills, with the ability to work effectively with branch contacts, Marketing team members, and internal partners.
• Ability to coordinate marketing projects, campaign details, timelines, and related communication across multiple stakeholders.
• Working knowledge of marketing campaign planning, including the ability to develop clear briefs and organize campaign-related details.
• Strong organizational skills with the ability to manage content calendars, marketing channel updates, and multiple branch marketing priorities.
• Ability to support budget planning and recommend effective use of marketing dollars for branch-level initiatives.
• Detail-oriented approach to reviewing, updating, and maintaining marketing content across assigned platforms and channels.

Responsibilities

• Prepare branch marketing budgets and recommend effective allocation of marketing dollars to support branch and market-level initiatives.
• Serve as the liaison between the Marketing Department and branch Community Development Contacts to support communication, coordination, and execution of marketing efforts.
• Collaborate with the Graphic Design Specialist to coordinate and support custom branch marketing requests.
• Partner with the Digital Marketing Specialist to help launch and support branch marketing campaigns.
• Create clear and effective campaign briefs that guide the development, planning, and execution of branch marketing campaigns.
• Coordinate billboard placements and related contracts across the bank’s footprint.
• Develop and maintain content calendars for branch digital signs, lobby TVs, billboards, and related marketing channels.
• Serve as the department’s FirstSearch content editor, ensuring assigned content is maintained and updated as needed.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree