Marketing Recruitment Strategist

Illinois Central College•East Peoria, IL

12d•Onsite

About The Position

The Marketing Recruitment Strategist is responsible for developing and executing recruitment-focused marketing campaigns that support Illinois Central College’s enrollment goals. Working under the direction of the Manager of Marketing and Content Strategy, this role translates campaign strategy into coordinated, multi-channel marketing execution, ensuring alignment with audience needs, enrollment cycles, and institutional priorities. The Strategist plays a key role in advancing enrollment growth across priority areas including 8-week classes, adult learners, Early College, and workforce development, delivering each campaign with clarity, consistency, and measurable impact.

Requirements

Bachelor’s degree in marketing, communications, or related field.
3+ years of experience in marketing, campaign coordination, or enrollment marketing.
3+ years of project management.
Strong analytical and data interpretation skills.
Excellent written communication skills.

Nice To Haves

Experience in higher education recruitment marketing.
Experience with CRM systems (e.g., Slate), Project Management Systems (Asana, Wrike, TDNext).
Experience with audience segmentation and user experience journey mapping.
Experience with digital marketing channels and analytics.

Responsibilities

Execute integrated recruitment marketing campaigns aligned with strategies defined by the Manager of Marketing and Content Strategy.
Deliver campaigns on time and accurately, timed to enrollment cycles.
Apply audience segmentation and personas to campaign planning and execution.
Translate messaging frameworks into clear, scannable audience-specific campaign writing and calls to action.
Maintain a consistent OneICC story that supports institutional priorities.
Work closely with Admissions to align campaign execution with recruitment priorities, funnel stages, and communication timing.
Coordinate Slate communications with Admissions across sequencing, messaging, and audience targeting.
Implement lead nurturing campaigns and communication flows.
Track campaign performance and engagement metrics across channels in dashboards shared with leadership.
Identify opportunities to improve campaign effectiveness based on data and feedback.
Compile campaign reporting and performance summaries for stakeholders.
Participate in campaign debriefs and recommend adjustments for future efforts.
Maintain campaign calendars and ensure visibility of marketing activities across stakeholders.
Project manage enrollment campaigns, so deliverables are clearly defined, tracked, completed, and evaluated.
Develop and apply standard processes, templates, and workflows for campaign execution.
Perform related duties as required.