Marketing Rater

TEKsystems • Menlo Park, CA

1d • $20 - $25 • Remote

About The Position

The Marketing Rater reviews campaign-related content, recommendations, strategies, and performance insights across the digital advertising lifecycle. The role assesses quality, accuracy, relevance, and alignment with advertiser objectives, applying hands-on digital advertising experience and practical marketing knowledge. The reviewer identifies inaccuracies, inconsistencies, gaps in logic, or opportunities for improvement and provides clear, actionable written feedback. This is a fully remote contract position based out of Menlo Park, California.

Requirements

• Bachelor's degree in Marketing, Advertising, Communications, Business, Data Analytics, Linguistics, or a related field.
• At least 2 years of hands-on experience managing digital advertising campaigns; alternatively, at least 1 year of demonstrated proficiency managing campaigns across multiple campaign types within Ads Manager.
• Experience building, launching, and managing campaigns end-to-end within advertising platforms.
• Familiarity with campaign structure and hierarchy, including campaign-, ad set-, and ad-level configurations.
• Understanding of full-funnel advertising objectives, including awareness, consideration, and conversion campaigns.
• Working knowledge of CPM, CPC, CPR, CTR, ROAS, and frequency.
• Ability to interpret campaign performance data and assess advertising effectiveness.
• Strong written communication skills and ability to provide clear, actionable feedback.
• Excellent critical-thinking and analytical problem-solving abilities.
• Strong attention to detail and ability to identify inaccuracies, inconsistencies, or missing information.
• Ability to evaluate recommendations and insights using campaign performance data and established advertising best practices.
• Experience following structured review processes and quality standards.

Nice To Haves

• Experience with Ads Manager; equivalent experience with other major advertising platforms is also considered.
• Experience with audience segmentation and targeting strategies, including Custom Audiences, Lookalike Audiences, broad targeting, retargeting, and prospecting.
• Experience conducting or evaluating A/B tests and campaign experiments.
• Familiarity with conversion measurement frameworks, including Conversions API.
• Understanding of advertising policies, compliance requirements, and Special Ad Categories.
• Experience in quality assurance, content review, content evaluation, auditing, data annotation, or related analytical functions.
• Familiarity with emerging technologies and industry trends impacting digital advertising.

Responsibilities

• Review and evaluate campaign-related recommendations, strategies, and performance insights.
• Assess the quality, accuracy, and relevance of advertising guidance and supporting data.
• Identify inaccuracies, inconsistencies, gaps in logic, and areas for improvement.
• Provide clear, concise, and actionable written feedback.
• Evaluate whether proposed recommendations align with campaign objectives and performance metrics.
• Apply digital advertising best practices to assess campaign setup, optimization approaches, targeting strategies, and measurement frameworks.
• Document findings while following established quality standards and review guidelines.
• Collaborate with internal stakeholders to improve content and evaluation quality.

Benefits

• Medical, dental, and vision coverage, subject to eligibility.
• Critical Illness, Accident, and Hospital coverage, subject to eligibility.
• 401(k) Retirement Plan, with pre-tax and Roth post-tax contributions available, subject to eligibility.
• Voluntary Life and AD&D insurance for employees and dependents, subject to eligibility.
• Short- and long-term disability coverage, subject to eligibility.
• Health Spending Account (HSA), subject to eligibility.
• Transportation benefits, subject to eligibility.
• Employee Assistance Program, subject to eligibility.
• Time off/leave, including PTO, vacation, or sick leave, subject to eligibility.

What This Job Offers

• Career Level: Entry Level