Marketing & Publicity Associate - Romance

Sourcebooks•Naperville, IL

3d•$23 - $26•Hybrid

About The Position

Sourcebooks is seeking a Marketing & Publicity Associate to generate excitement for Bloom Books and Casablanca titles. This role involves media outreach, reader-focused campaigns, events, influencer engagement, and social content. The position is ideal for someone who enjoys developing pitches, managing campaign details, and collaborating with authors and teams. The associate will coordinate campaigns from planning to publication, supporting the growth of authors and imprints. This is a hybrid position based in Naperville, Illinois or New York, NY, requiring three days per week in the office.

Requirements

A bachelor’s degree or equivalent combination of education and relevant professional experience.
At least three years of experience in publishing, publicity, marketing, public relations, or a related field.
Excellent promotional writing, media-pitching, and communication skills, with the ability to identify compelling angles for different audiences and outlets.
Strong organizational and project-management skills, sharp attention to detail, and the ability to manage multiple campaigns, priorities, and deadlines at once.
Working knowledge of social media platforms and online communities as tools for author, book, and brand promotion.
Basic graphic design skills and familiarity with consumer design applications.
The ability to work independently, take initiative, and contribute thoughtfully to shared team and department goals.
A collaborative, adaptable, and solution-oriented approach, along with a genuine passion for romance, fantasy, storytelling, and reader fandoms.

Nice To Haves

Experience with books, romance, fantasy, or consumer entertainment is strongly preferred.
Basic HTML knowledge is a plus.

Responsibilities

Plan and execute integrated publicity and marketing campaigns for assigned Bloom Books and Casablanca titles in alignment with imprint goals, author strategy, sales priorities, and publication timelines.
Handle media outreach across trade, traditional, digital, podcast, newsletter, and consumer-facing outlets to build awareness for assigned authors and titles.
Pursue trade reviews and opportunities in anticipated, seasonal, roundup, “best of,” and category-specific media coverage.
Write compelling press releases, media pitches, Q&As, talking points, and other publicity and marketing materials.
Coordinate author events, tours, conferences, and festivals, including bookstore communication, schedules, assets, event listings, materials, and follow-up; travel occasionally as needed.
Support and execute influencer outreach, preorder campaigns, retailer promotions, advertising initiatives, reader activations, and other title-specific marketing programs.
Serve as the day-to-day campaign coordinator for assigned titles, managing timelines, deliverables, author communication, outreach, assets, mailing needs, and promotional deadlines.
Create promotional graphics, social assets, and marketing materials for Sourcebooks, imprint, and author channels.
Support organic social content by drafting copy, creating assets, gathering materials, monitoring trends, and helping execute scheduled promotions.
Coordinate ARC and galley mailings and manage key campaign dependencies, including asset needs, press-material deadlines, influencer deliverables, retailer deadlines, and social content needs.
Track publicity coverage, media responses, review activity, event updates, and campaign results, and communicate meaningful updates to authors and internal partners.
Support Sales Conference and internal sales meetings, collaborate with bookstores and retail partners on promotional opportunities, and identify backlist opportunities tied to frontlist releases and author news.