Marketing & Publicity Assistant, Crown & Currency (Hybrid)

Bertelsmann•New York, NY

1d•Hybrid

About The Position

Penguin Random House is seeking a Marketing & Publicity Assistant to join the Crown & Currency team. This role will support the execution of marketing and publicity campaigns for non-fiction hardcover and paperback titles within a fast-paced, collaborative environment. The Crown Currency imprint focuses on books about business, technology, and personal success. The ideal candidate will have a strong interest in current events and business, and be eager to engage with the evolving landscape of work, business, and finance.

Requirements

Prior office/internship experience required.
Exceptional interpersonal, verbal, and written communication skills.
Excellent organizational skills.
Strong time management skills, with the ability to manage multiple projects across teams, focusing on details and deadlines.
Ability to work independently as well as collaboratively.
Proficiency in the Microsoft Office Suite (Word, Excel, PowerPoint).
Proficiency with social media platforms and management tools.
Interest in nonfiction and business is essential.

Nice To Haves

Publishing/marketing/publicity experience a plus.
Familiarity with design platforms such as Adobe Creative Suite is a plus.
Familiarity with online programs such as Canva, Muckrack, Mailchimp a plus.

Responsibilities

Assist in media outreach for campaigns, including seeking new opportunities, maintaining author media lists, tour schedules, and media monitoring.
Help build media lists and update databases, with a focus on the business and self-improvement space.
Conduct influencer research and assist in influencer outreach across social media.
Help support B2B and bulk buy opportunities.
Assist in generating promotional copy for press materials and social media.
Help brainstorm and create marketing assets, and manage their trafficking for approval.
Support the implementation of marketing and publicity initiatives to achieve impact across various channels.
Assist with various administrative tasks, including scheduling meetings, creating presentations, managing mailings, and tracking budgets.