Marketing Proposal Specialist

LaBella Associates•Syracuse, NY

11h•$50,000 - $85,000

About The Position

A Proposal Specialist supports the process of business development for their firm segment by creating opportunity-specific marketing materials (proposals, quals, or presentations), researching clients and prospects, and identifying promotional opportunities to reach intended audiences. This role requires a cover letter demonstrating writing ability and a resume showcasing graphic design ability. Including a portfolio of graphic design and layout experience is a plus.

Requirements

Bachelor's degree in Marketing, Communications, Graphic Design or similar
3+ years of experience in A/E/C marketing or business development
Proficiency in Adobe InDesign, Office, and CRM systems (Deltek Vantagepoint preferred)
Travel as required to build positive working relationships with stakeholders
Excellent time management, project management, and presentation skills

Nice To Haves

Including a portfolio of graphic design and layout experience is a plus.

Responsibilities

In coordination with the Pursuit Manager, searches for RFPs and channels them to appropriate firm audiences.
Participates in pre-proposal & pre-interview planning with technical teams to help develop and apply the established win strategy.
Coordinates, writes, edits and produces pursuit marketing materials (qualifications packages, proposals, presentations/interviews, etc.) with minimal oversight.
Solicits and coordinates information from sub consultants and other team members for inclusion in proposal and presentation materials.
Participates in pre-interview planning and presentation rehearsal and provides coaching as necessary.
Gathers, formats and maintains accurate, up-to-date segment marketing information including staff bios, project descriptions and statistics, and other information for marketing purposes.
Researches target opportunities as directed, sharing relevant information with other teams as required.
Engages Content Strategists to capture opportunities for award submissions, case studies, photography, or other ways to “package” segment expertise.
Collaborates with the Brand Manager on the development of standard collateral and marketing pieces for segment’s audiences.
Identifies and manages opportunities for tradeshows, industry events, speaking engagements, or other advertising and sponsorships that reach segment’s target audiences.