Marketing Programs Manager

RPM Living • Dallas, TX

9h • Hybrid

About The Position

At RPM, we’re in the business of extraordinary. We believe people-first is the way to success which is why we provide top industry pay, comprehensive benefits, and a path of upward mobility via career training and education. Join us and start your extraordinary journey today.
Purpose Statement: To build and elevate a powerful, consistent brand while delivering best-in-class marketing services and property marketing strategies. We drive performance by shaping a unified brand identity, equipping our teams and clients with scalable, creative solutions, and tailoring strategies to maximize visibility, engagement, and results. Through collaboration and innovation, we act as stewards of the RPM Living brand, ensuring our efforts not only reflect our brand at its best but also directly contribute to the success of every community we serve.
The Marketing Programs Manager will have a critical role in scaling and elevating Property Marketing by owning and managing national marketing programs, initiatives, and workflows across the organization. This role is responsible for strategically organizing complex initiatives, driving disciplined project management, and ensuring consistent execution across stakeholders, teams, and partners.
By centralizing programs, optimizing workflows, and improving visibility into progress and performance, the Marketing Programs Manager helps reduce friction, improve efficiency, and ensure marketing initiatives deliver measurable impact for Operations, clients, and the broader RPM portfolio.This role is highly cross-functional and ensuring marketing programs move from concept to launch to sustained success.

Requirements

• Bachelor’s degree in marketing, business, communications or related field. Experience may substitute for education.
• Four years of marketing experience that directly supports regional marketing manager responsibilities; especially, but not limited to, paid digital media, strategic marketing recommendations, evaluating reporting data and making data-driven decisions.
• Proven experience managing complex marketing programs and initiatives across multiple teams, stakeholders, and timelines.
• Strong program and project management skills, including planning, prioritization, workflow organization, and delivery against milestones.
• Ability to translate strategy into clear, executable plans and scalable frameworks.
• Solid understanding of modern marketing principles, including brand, digital marketing, and lead generation, with the ability to partner effectively with channel experts rather than execute day-to-day tactics.
• Strong written and verbal communication skills, with the ability to clearly align stakeholders, set expectations, and drive accountability.
• Highly organized, detail-oriented, and comfortable managing multiple concurrent initiatives in a fast-paced environment.

Nice To Haves

• Experience in multifamily industry, or related industries, preferred.
• Experience in real estate, property management, or familiarity with marketing platforms and systems is a plus but not required.

Responsibilities

• Owns and manages multiple national marketing programs and initiatives from intake through execution and optimization.
• Develops and maintains clear project plans, timelines, milestones, dependencies, and communication cadences to ensure initiatives stay on track.
• Serves as the central point of coordination across Marketing, external partners, and internal stakeholders to drive alignment and accountability.
• Designs and manages scalable workflows that enable efficient execution of marketing programs across teams and regions.
• Identifies opportunities to simplify processes, reduce bottlenecks, and improve clarity around ownership, handoffs, and timelines.
• Establishes repeatable frameworks and playbooks that allow marketing programs to be consistently executed at scale.
• Partners closely with Marketing leadership and stakeholders to ensure programs are aligned with business priorities.
• Facilitates working sessions, status updates, and stakeholder communications to drive progress and resolve risks or roadblocks.
• Ensures stakeholders have clear visibility into program status, deliverables, and next steps.
• Supports the successful rollout of marketing programs by coordinating training materials, documentation, and enablement resources.
• Ensures teams understand program objectives, expectations, and how initiatives fit into broader marketing and business goals.
• Gathers feedback to refine programs and improve future execution.
• Supports coordination with preferred vendors and partners as part of broader marketing programs.
• Helps ensure vendors are aligned to program timelines, deliverables, and expectations in partnership with marketing leadership.
• Assists with documentation of best practices, learnings, and performance insights tied to program execution.
• Tracks program milestones, adoption, and outcomes to assess effectiveness.
• Documents learnings, risks, and opportunities to continuously improve program structure and execution.
• Partners with analytics and performance lead as needed to support reporting and visibility into program impact.

Benefits

• Weekly pay for all associates working onsite at an apartment community
• Comprehensive healthcare coverage available for all full-time, regular associates
• Employer-paid employee assistance, mental health, and wellness programs
• Ancillary benefits including critical illness, hospital indemnity, and accident insurance
• 401(k) with robust company match
• Opportunities for professional development, career growth, and role-based learning plans
• Diversity, Equity, Inclusion and Belonging (DEIB) and multiple Employee Resource Groups (ERG)
• Paid time off plus floating holidays and volunteer days
• Discounted Perks (Costco membership, movie tickets, health & wellness, entertainment & travel discounts)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees