Marketing Programs Manager

VEHLO•Knoxville, TN

1d•Remote

About The Position

Vehlo is seeking a seeking a Marketing Program Manager for our Payments Division. This role is a critical part of our high-energy, high-growth team. In this role, you will craft and implement marketing campaigns that drive brand awareness and revenue for our products. To achieve this, you’ll work cross-functionally with Sales, Customer Success, Product, and RevOps teams to develop, implement and optimize our reputation, demand generation, product marketing, cross-sell, and partner programs. Your success will be driven by the fact that you possess strong communication and project management skills and are comfortable with all aspects of campaign launches from planning marketing campaigns all the way to tactical execution. If you would like to dive in, take ownership, and generate results for a growing organization, we would like to hear from you.

Requirements

Bachelor’s degree in Digital Marketing, Marketing or a relevant field
4+ years experience in marketing
Superior knowledge of digital marketing principles
Automotive marketing experience or strong knowledge of the automotive industry
Comfortable using collaboration, automation, and CRM tools such as Marketo, Salesforce, and Jira
Exceptional ROI-tracking skills, able to prove what is –or isn’t—working
Familiarity with various online marketing platforms (e.g., Facebook, Google Ads, Microsoft Ads, etc.)
Experience with the Microsoft Office suite
Payments marketing experience

Nice To Haves

SaaS experience
Prior experience in Payments Product Marketing

Responsibilities

Develop a marketing plan for payments products in conjunction with our divisional marketing teams, including key activities and budgets to support the acquisition of new payments customers (net new, partner-driven, and cross-sell) and the retention of existing customers.
Manage and coordinate marketing projects with internal teams and vendor partners, ensuring that deadlines & quality expectations are met. Ensure that investments are maximized with vendor partners.
Collaborate with product management and marketing communications to develop product positioning and messaging that resonate with our target buyer personas.
Plan the launches of net-new products and releases of existing products, and manage the cross-functional implementation of the plan.
Work closely with internal stakeholders to create and maintain digital and tangible feature lists and provide examples of feature use cases.
Understand and support our partner channels team
Create and maintain a campaign strategy that drives cross-sell and partner leads to our internal sales teams
Create website content related to product, and coordinate updates with the Marketing Services team.
Work closely with Marketing Operations to execute campaigns within our marketing automation tool stack.
Perform other duties as assigned