Marketing Programs Manager

Hyphen Solutions

About The Position

Build Your Future with Hyphen While Our Clients Build Homes with Your Support. We Build a Trusted Homebuilder Network, Unifying the Construction Supply Chain. The Marketing Programs Manager will own events as a core, revenue-generating marketing channel for Hyphen. This role is responsible for designing and executing event strategies that generate qualified sales pipeline and support lead conversion throughout the entire sales cycle. Hyphen maintains a significant investment in events across trade shows, conferences, partner programs, and virtual experiences. This role exists to ensure that investment is strategic, effective, and measurable. The Marketing Programs Manager will partner closely with Sales, Demand Generation, and Product Marketing to prioritize high-impact events, enable sales teams for success, and drive disciplined post-event follow-through to maximize pipeline and revenue outcomes. This is not a coordination-only role. It is a hands-on marketing position with clear ownership and visibility across the organization. The Marketing Programs Manager is accountable for event performance as a revenue-driving sales channel, including pipeline contribution and conversion efficiency. For candidates who enjoy executing complex programs, partnering closely with Sales, and measuring the direct impact of their work on revenue, this role offers meaningful and measurable impact.

Requirements

Bachelor’s degree in marketing, business, communications, or a related field, or equivalent practical experience.
6 or more years of experience in event marketing, field marketing, marketing programs, or integrated marketing roles in a B2B environment.
Proven experience managing a high volume of events, including trade shows, conferences, partner events, and virtual programs.
Demonstrated ability to treat events as a revenue-driving channel, with experience supporting pipeline creation, lead quality, and sales follow-up.
Experience partnering directly with Sales teams, SDRs, and Sales leadership to plan, execute, and follow up on events.
Strong project management and organizational skills, with the ability to manage multiple programs, timelines, and budgets simultaneously.
Comfort working in fast-paced, growth-oriented environments with changing priorities.
Data-aware mindset with experience tracking event performance and understanding pipeline and conversion metrics.
Experience working with CRM and marketing automation platforms (Salesforce preferred; Account Engagement/Pardot a plus).
Strong written and verbal communication skills, with the ability to collaborate effectively across Marketing, Sales, Product, and Operations teams.
Experience managing external vendors, agencies, and event partners.
Willingness to travel as required to support in-person events.

Responsibilities

Events as a revenue channel Own events as a primary marketing and sales channel throughout the year.
Prioritize which events we participate in based on audience fit, sales impact, and pipeline potential.
Own events as a core element of the go-to-market motion, aligning strategy, execution, and follow-through to drive measurable revenue impact.
Support a mix of in-person, virtual, partner-led, and account-based events to reach buyers effectively.
Sales partnership and enablement Partner closely with Sales leadership, BDRs, and reps to plan and execute events.
Support pre-event targeting, outreach, and meeting planning to maximize on-site and post-event results.
Ensure Sales teams are equipped with the strategic and aligned messaging, materials, and talk tracks for each event.
Serve as the primary marketing partner to Sales for event-related programs.
Pipeline, lead quality, and conversion Focus on lead quality and conversion, not only attendance or badge scans.
Partner with Demand Generation and Sales Ops on lead capture, scoring, and handoff.
Support clear post-event follow-up motions that move leads to active opportunities.
Track and report on event-sourced and event-influenced pipeline, conversion, and outcomes.
Event execution and logistics Manage end-to-end execution for events including planning, vendors, budgets, booths, travel, shipping, and on-site coordination.
Ensure events are executed professionally, consistently, and within budget.
Maintain clear project plans and timelines across a high volume of events annually.
Program expansion and optimization Help expand events as a channel beyond traditional trade shows.
Support webinars, virtual events, partner programs, and new event formats that improve reach and efficiency.
Continuously test, learn, and improve how events drive pipeline and revenue.
Share insights and recommendations with Marketing and Sales leadership.