Field Marketing Programs Manager

Glean: Glean•San Francisco, CA

4d•$132,000 - $175,000•Hybrid

About The Position

Glean is seeking a Field Marketing Programs Manager to own our most important national event series across the year and help standardize our highest‑impact field programs for scale across AMER. This person will lead the strategy, design, and implementation of our Spring & Fall Roadshows and be the point field marketing partner for the US Commercial & Corporate (including Public Sector) sales teams. You are an experienced field marketer or event marketer who has built roadshows or multi-city programs from scratch — from idea, to city routing, to content and experience design, to in-market execution and measurement. You thrive in highly cross-functional environments, can quickly align many stakeholders, and love turning a blank page into a repeatable, high-ROI program. You will also be aligned to our US Commercial & Corporate sales segments as their dedicated Field Marketing partner, helping to achieve segment pipeline goals and accelerate deals to close through hosted and sponsored events and programs.

Requirements

4+ years of experience in B2B SaaS field marketing and/or event marketing, with a meaningful portion focused on roadshows, tours, or multi-city programs.
Proven track record of building programs from scratch — not just inheriting an existing play, but architecting net-new roadshows or series and iterating them over time.
Experience owning pipeline outcomes for field programs in partnership with Sales and SDRs (not just awareness or registrations).
Comfortable operating in high-growth, fast-paced environments where priorities can shift and programs need to be adjusted on the fly.
Program architect at heart: you know how to turn a business objective into a compelling, repeatable event concept with a clear narrative and CTAs.
Exceptionally collaborative: you build strong relationships with Sales, SDRs, Marketing, and Partners; people loop you in early because they trust your judgment and operating style.
Highly organized “type A” operator: you can juggle multiple cities and workstreams at once while keeping details, owners, and deadlines straight.
Clear communicator: you can distill complex plans into simple briefs, Slack updates, and readouts that busy stakeholders can actually act on.
Data- and feedback-driven: you care about what’s working, why, and how to make it better next time — and you’re comfortable making recommendations based on data and qualitative input.

Responsibilities

Own Glean’s Spring & Fall Roadshow strategy and design
Help define program positioning, content tracks, and audience strategy into playbooks and templates (briefs, run-of-show, sales enablement, follow-up guides) for regional execution across cities with consistency while still allowing for local flavor.
Collaborate with partners to extend reach, secure speakers, and tap into co-marketing opportunities without diluting Glean’s brand or ROI.
Establish a measurement framework for our roadshows and sponsored programs (NB pipeline, influenced pipeline, meetings set/held, opportunity acceleration, and qualitative feedback), and use insights to refine each subsequent stop.
Align field marketing strategy with Corporate and Commercial Sales teams
Partner closely with Sales and SDRs, as well as regional Field Marketing counterparts, to build invite lists, drive registration, enable day-of coverage, and ensure rigorous post-event follow-up.
Own hosted experiences for Commercial & Corporate (e.g., executive dinners and receptions, other hosted experiences) that drive meaningful executive engagement and NB pipeline.
Research, evaluate, and sponsor 3rd-party industry and partner events that align to AMER priorities, ensuring each investment has a clear objective, plan, and ROI target.
Act as a connecting hub across GTM — partnering with Sales leadership, SDRs, Customer Marketing, Product Marketing, Brand, Strategic Events, and Ops to align on priorities and deliverables.