Marketing Program Specialist

Expedia Group•Vancouver, BC

1d•CA$65,500 - CA$92,000

About The Position

Expedia Group is a global travel company that helps travelers explore the world. We connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business. This role is within Expedia Cruises, which supports a network of over 270 travel agencies and 7,500 Vacation Consultants. The team is responsible for bringing retail marketing programs to life across this network, enabling local teams to connect with travelers, promote their services, and generate leads and revenue. The Marketing Program Specialist will act as a trusted marketing partner and program ambassador for franchisees and Vacation Consultants, guiding them on tools, resources, and processes for effective local marketing strategies and maximizing return on investment. This role involves marketing execution, client service, training, design, and cross-functional collaboration, with a direct impact on local lead generation and revenue. The ideal candidate is a customer-focused marketer who enjoys turning marketing programs into practical, measurable results, builds strong relationships, provides responsive support, adapts to changing priorities, and embraces technology. A passion for travel is a plus.

Requirements

University degree in Marketing, Communications, or a related field.
At least two years of experience in consumer, retail, partner, or client marketing.
Hands-on experience with content management systems and online marketing tools.
Experience executing digital advertising, print, retail, and point-of-sale campaigns.
Experience with design software and creating various print and digital pieces.
Strong customer or client service experience, with a track record of providing responsive and effective support.
Comfortable presenting in webinars, training videos, and live training sessions.
Highly organized, detail-oriented, and comfortable working with data.
Creative and adaptable, with the ability to reprioritize effectively in a dynamic environment.
Strong written, verbal, and cross-functional communication skills.
Ability to manage multiple projects independently while contributing effectively as part of a team and meeting deadlines.

Nice To Haves

A passion for travel.

Responsibilities

Create resources and documentation to help franchisees and Vacation Consultants execute local digital, print, and in-store marketing campaigns.
Provide guidance and support for online marketing tools used to develop local email, social media, direct-mail, and website campaigns.
Drive awareness and adoption of marketing programs through communications, training, webinars, documentation, and targeted support.
Support design processes, requests, and workflows.
Deliver responsive customer service by helping franchisees quickly find the right marketing template, process, or resource for their needs.
Coordinate local campaign execution with marketing subject matter experts across email, landing pages, social media, events, direct mail, and in-store marketing.
Support local market segmentation and help plan and execute multi-store events and campaigns by coordinating marketing activities into cohesive local programs.