Marketing Program Specialist III
About The Position
The Residential Marketing Team is looking for a creatively ambitious, results-oriented Marketing Specialist III. In this role, you are the champion for our B2B core messaging. This role works cross-functionally with Marketing, Sales Operations, Field Sales Team, and key vendor partners to support brand initiatives. The day-to-day of this role includes managing multiple project plans and coordinating closely with leadership to maintain alignment across the business. This role supports the consistent delivery and evolution of our B2B brand messaging and plays an important role in advancing the commercialization of dealer-facing initiatives across channels and touchpoints. Establishing clear processes, maintaining high attention to detail, prioritizing effectively, and rigorously measuring program performance are critical to success. Strong communication, project management, and problem-solving skills are essential, along with the ability to navigate cross-functional teams and drive alignment.
Requirements
- University Degree and 5+ years of B2B Marketing, and/or agency experience.
- Skilled communicator with excellent verbal, written, presentation skills, coupled with highly developed interpersonal skills and ability to communicate across all levels of the organization
- Proficiency with MS Office Suite - particularly Excel and PowerPoint; and Smartsheet
- Familiarity with Salesforce is preferred
- Highly motivated and able to work efficiently both independently and collaboratively
- Exceptional organizational, project management, and time management skills
- Strong attention to detail, with problem solving skills as a key strength
- Collaborative and Communicative Team player who is also an independent thinker with Strong work ethic and desire to help make others around you better
- Tenacious & resilient, with a desire to take the initiative to make a positive impact on the business
Responsibilities
- Own the development and ongoing management of the dealer-facing value proposition, lead development and execution of the Lennox Annual Playbook, partner with cross-functional teams to translate the brand marketing strategy into effective sales support tools and dealer initiatives, assist in the management of dealer channels like social platforms.
- Under general supervision, creates commercialization plans and marketing materials that effectively describe and promote our B2B value proposition.
- Lead a collaborative effort to finalize core B2B messaging with agency partners, and Marketing leadership.
- Key marketing liaison to support the new business development and national accounts sales teams.
- Increase brand consistency through creation and updating of messaging repository to maintain consistent language across all business units.
- Coordinate the creation and placement of advertising in various media including the external and internal facing websites.
- Work with agency partners and internal content team to create and update brochures, company or product fact sheets, and promotional materials.
- Works closely with the content strategist to develop a strong ecosystem of content for the B2B marketing efforts.
Benefits
- tuition reimbursement
- medical, dental, and vision insurance
- prescription drug coverage
- 401(k) retirement plan
- short-term disability insurance
- 8 weeks paid birthing leave
- 2 weeks paid bonding leave
- life and long-term disability insurance
- 12 days paid time off
- 2 paid well-being days
- 1 paid volunteer day
- 12 paid holidays
- 3 floating holidays
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
