Marketing Program Manager

Datavant

1d • $100,000 - $125,000

About The Position

Datavant is seeking a highly organized, execution-oriented Sr Marketing Program Manager to support the Legal & Insurance (L&I) Marketing team. This role functions as a project manager for the L&I Marketing team, with additional responsibilities in digital communications, including HubSpot email deployments. The position is responsible for helping the team manage complex marketing initiatives efficiently across campaigns, events, product launches, content, email programs, and cross-functional projects. The ideal candidate possesses strong operational discipline, exceptional organizational skills, hands-on experience with marketing project automation, and a deep understanding of how modern B2B marketing teams execute work from planning to delivery. This role reports directly to the VP Marketing and acts as a key operational partner across Marketing, Sales, Customer Success, Product Marketing, and external vendors. Responsibilities include driving timelines, managing workflows, coordinating stakeholders, building and deploying email communications in HubSpot, maintaining systems and documentation, and ensuring projects progress clearly and efficiently. Success requires an individual who thrives in fast-paced environments, can balance strategic organization with hands-on execution, and enjoys bringing structure and clarity to complex initiatives.

Requirements

• 3–6+ years of experience in project management, marketing coordination, marketing operations, campaign operations, event management, or related operational roles.
• Strong understanding of how B2B marketing campaigns, events, and cross-functional initiatives are planned and executed.
• Experience managing timelines, dependencies, stakeholders, and deliverables across multiple concurrent projects.
• Hands-on experience building and deploying email communications in HubSpot (or a comparable marketing automation platform), including list segmentation, scheduling, and testing.
• High attention to detail with exceptional organizational and follow-through skills.
• Experience working within project management and collaboration tools such as Asana, Airtable, and Google Drive.
• Strong written and verbal communication skills with the ability to coordinate across teams professionally and clearly.
• Comfortable operating in fast-paced environments with evolving priorities.
• Self-starter mentality with the ability to proactively solve problems and keep projects moving.

Nice To Haves

• Experience supporting B2B SaaS, healthcare, legal tech, insurance, or enterprise marketing teams is preferred.
• Bachelor’s degree in Marketing, Communications, Business, Project Management, or equivalent practical experience preferred.

Responsibilities

• Own the operational coordination of marketing campaigns, tradeshows and events, product launches, webinars, content initiatives, and cross-functional programs.
• Build and manage project timelines, dependencies, milestones, task assignments, and status reporting to ensure initiatives stay aligned to deadlines and business goals.
• Build, configure, test, and deploy email communications in HubSpot, including newsletters, nurture sequences, product announcements, and event communications.
• Manage email calendars, list segmentation, and scheduling; coordinate copy and creative inputs; and ensure emails are accurate, on-brand, and delivered on time.
• Support basic reporting on email performance.
• Help improve operational workflows and team organization across the marketing function.
• Maintain project management systems, templates, documentation, and operational standards while identifying opportunities to improve efficiency and scalability.
• Serve as an operational liaison across Marketing, Sales, Customer Success, Product, Design, and external partners.
• Facilitate communication, follow-ups, stakeholder alignment, approvals, and accountability across multiple concurrent initiatives.
• Assist with day-to-day operational and administrative support for the marketing organization, including reporting, documentation management, meeting preparation, task tracking, and internal communications.
• Organize and maintain centralized project documentation, campaign assets, timelines, and operational resources across tools such as Asana, Hubspot, Airtable, and Google Drive to ensure teams have clear visibility into work and priorities.
• Help drive projects from intake through completion by proactively tracking deliverables, identifying risks or bottlenecks, following up with stakeholders, and ensuring work moves forward efficiently and on schedule.
• Contribute to building scalable operational foundations for the Legal & Insurance marketing organization by helping improve visibility, accountability, collaboration, and execution consistency across campaigns, projects, and events.

Benefits

• total rewards strategy powers a high-growth, high-performance, health technology company that rewards our employees for transforming health care through creating industry-defining data logistics products and services.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior