Marketing Program Manager

Huntington National Bank•Columbus, OH

45d•Hybrid

About The Position

The Marketing Program Manager executes on direct marketing strategies to meet business objectives and manages targeted marketing campaigns supporting consumer, business and commercial banking. The position will support marketing initiatives including customer acquisition and campaigns to deepen relationships with existing customers.

Requirements

Bachelor's Degree
A minimum of 5 years of direct marketing and project management experience required.

Nice To Haves

Experience in financial services and/or consumer goods marketing
Experience managing agency and vendor relationships
Knowledge of database and direct marketing principles including customer segmentation, testing and applying results to improve future campaigns
Must be detail-oriented, with an analytical and financial orientation
Strong relationship building skills with ability to collaborate effectively across broad stakeholder groups
Excellent written and oral communication skills
Experience managing complex, multi-channel marketing campaigns including mail, email and online channels and the ability to manage multiple projects concurrently

Responsibilities

Manages the implementation and/or execution of key marketing programs, with responsibility of meeting financial, marketing, regulatory, legal, operational, product, projects and strategic objectives.
Partner with segment, product and analytics teams to ideate on marketing campaigns that will achieve business objectives.
Define and recommend opportunities for offer, creative and package formats.
Develop timelines for all marketing campaign components -- pre-planning, business case development and presentation, target audience modeling and selection, creative development, review and approval processes, quality control processes, print/production and mailing.
Manage the budget for marketing campaign by working with advertising agencies and production vendors to provide recommendations and options that will achieve business objectives while being cost efficient.
Lead the creation and execution of direct marketing campaigns.
Partner with advertising agencies and internal teams (including segment managers, product managers, creative/brand team, legal and compliance) to ensure creative brief and deliverables for each marketing campaign are on strategy, on time and on budget.
Manage the review and approval process of all marketing campaign components with creative/brand team, legal and compliance.
Lead the quality control process including target audience list audits for all marketing channels ensuring the business objectives are met, test design is followed and all variable components for printed materials and variable laser printing (such as name, address, offer, rate, product, dates, etc.) are accurate.
Develop the production matrix to ensure the direct marketing strategy and tests are executed as intended and align with the business case and test design.
Direct production vendors and internal teams to ensure the flawless execution of marketing campaigns.
Manage across all production vendors to ensure marketing campaign components meet brand and quality guidelines and are delivered according to agreed-upon timeline and budget.
Performs other duties as assigned.