Marketing Program Manager

2K • Novato, CA

40d • Hybrid

About The Position

We are looking for a highly organized and detail-oriented Marketing Program Manager to join the NBA 2K Marketing team. This role will serve as the central operational hub for all marketing initiatives, ensuring seamless execution, clear communication, and adherence to timelines across the entire product life cycle. You will be responsible for orchestrating the workflow, keeping key stakeholders informed, and providing the necessary visibility for final approvals and strategic decision-making. The ideal candidate is a proactive problem-solver with exceptional critical thinking and organizational skills who thrives on driving projects to successful completion in a complex, multi-stakeholder environment.

Requirements

• Proven experience in a program or project management role, preferably within a marketing team or a management consulting capacity.
• Exceptional organizational skills with meticulous attention to detail.
• Strong critical thinking and problem-solving abilities.
• A highly collaborative and positive attitude, with demonstrated ability to work effectively within a team environment.
• Proficiency with project management software (e.g., Asana, Trello, Monday.com, Jira).

Nice To Haves

• Experience with asset management systems is a plus.

Responsibilities

• Facilitate the marketing development process from initial concept through to the final integrated plan, ensuring scope, objectives, and deliverables are clearly defined and documented for leadership review.
• Develop and maintain detailed project timelines and work-back schedules, closely monitoring progress to ensure all milestones and deadlines are achieved.
• Proactively identify potential project dependencies, risks, and roadblocks, escalating issues to the appropriate stakeholders and leadership for timely resolution.
• Track and manage the BU Marketing Budget and actuals, monitoring expenditures to ensure projects remain on time and within budget parameters set by leadership.
• Manage and maintain the organization's events and activations calendar, coordinating logistics and dependencies with internal and external partners.
• Develop and operate a central system for tracking all creative assets, including those developed internally and those received from strategic partners.
• Document, track, and monitor asset rights, usage limitations, and expiration dates to ensure all marketing activities remain legally compliant.
• Act as the primary operational liaison, facilitating efficient communication and workflow between the Marketing team and key partners in Sales, Product, and Creative.
• Prepare and circulate regular, detailed status updates and progress reports, ensuring Senior Director and final approvers have clear visibility into all project phases.
• Plan and coordinate one-off special projects and internal functions, such as team offsites and workshops.

Benefits

• Regular, full-time employees are also eligible for a range of benefits at the Company, including: medical, dental, vision, and basic life insurance coverage; 14 paid holidays per calendar year; paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company’s discretionary time off program; up to 10 paid sick days per calendar year; paid parental and compassionate leave; wellbeing programs for mental health and other wellness support; family planning support through Maven; commuter benefits; and reimbursements for fitness-related expenses.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees