Marketing Program Manager, Health

The Baldwin Group

About The Position

As part of the Personal Lines Marketing team, the core responsibilities for the Marketing Program Manager for Health are working with the Marketing team and key business stakeholders to take a proactive approach to creating and launching marketing assets in Email, Print, and Social (Organic and Paid) to help meet business goals. Additionally, the Marketing Program Manager maintains the Health agent website with content updates and works in collaboration with the Health team to enhance the content / increase usage of the site.

Requirements

Proven Healthcare (Medicare and Individual Health) product marketing experience
Multi-channel campaign development and execution experience
Social Media campaign management experience
Solid understanding of performance marketing, conversion, and online customer acquisition
In-depth experience with web tools (e.g, Google Analytics, SEMRush, WebTrends)
Up to date with the latest trends and best practices in SEM and Social Media
Presentation skills - delivery and development
Ability to work cross-functionally in a matrix environment
Working knowledge of asset management tools for sales content distribution
Proven healthcare marketing experience
Multi-campaign development and execution
Experience updating website content (e.g., WordPress or similar tools)
Social Media campaign management experience
Solid understanding of performance marketing, conversion, and online customer acquisition
Experience with web tools (e.g., Google AdManager, SEMRush, WebTrends)
Presentation skills - delivery and development
Ability to work cross-functionally in a matrix environment

Nice To Haves

Experience with an FMO/NMA or health insurance carrier
Experience preferred with agency management tools and enrollment platforms (e.g. AgencyBloc, Connecture, Sunfire)

Responsibilities

Working with the Marketing and business Health teams ideate ongoing multi-channel campaigns for Personal Health Insurance products in Medicare, Individual Healthcare) and agent recruiting
Manage Health website updates including analysis of top performing content, collaborate with the Health Business leadership team to improve usage
Strategize and coordinate with Design teams to develop creative for campaign execution
Lead Health Director Manager Grass Roots Marketing Meetings
Research and analyze competitor advertising
Create, launch, and monitor digital campaigns in social channels (Organic and Paid)
Weekly and monthly reporting on campaign performance
Day-to-day account management including campaign spend optimization, audience creation, budget management
Perform ongoing keyword discovery, expansion for campaign development
Evaluate market opportunities for campaign refinement
Additional duties as we continue to evolve