Commercial Marketing Marketing, Program Manager

PROCEPT BioRobotics•San Jose, CA

1d•$146,280 - $172,090

About The Position

Embark on an enriching journey with PROCEPT BioRobotics, where our vision, mission, and values guide everything we do as a company. At PROCEPT, we put the patient first in everything we do and are committed to revolutionizing treatment for benign prostatic hyperplasia (BPH, otherwise known as prostate gland enlargement) through innovation in surgical robotics. As our company succeeds and grows, we improve the quality of life of patients, provide more effective treatment options for surgeons, uphold the trust of our shareholders. That starts with a commitment to our People with a focus on creating an evolving landscape for your career, brimming with transformative opportunities that provide continuous career growth opportunities. The Opportunity That Awaits You: Education is at the heart of Aquablation adoption, and Commercial Field Marketing plays a critical role in helping surgeons build confidence, proficiency, and long-term success with the therapy. As the Manager of Utilization Programs, you will help shape the peer-to-peer experiences that move surgeons from early use to advanced proficiency, reinforcing best practices and support utilization growth across key customer accounts. This is not just a coordination role, it is a chance to work directly with high-volume physician faculty, align with commercial teams on account strategy, and deliver programs that meaningfully impact procedural success and patient outcomes. You will collaborate across Sales, Clinical, and Marketing to bring structured, high-quality educational experiences to life that accelerate adoption and support our mission to transform BPH care. If you are energized by creating surgeon engagement moments, partnering with top physician educators, and driving measurable commercial impact, you will thrive in this rol

Requirements

Bachelorâs degree in marketing, business, healthcare, or related field
8+ years in commercial healthcare, clinical training, or healthcare marketing.
3+ Experience supporting physician-facing or peer-to-peer education programs in a regulated environment.
Strong cross-functional communication and project management skills.
Ability to travel up to 50%.

Nice To Haves

Urology or surgical robotics experience.
Â·Experience with CRM systems (e.g., Salesforce), LMS platforms, and event management tools.

Responsibilities

Develop and manage a portfolio of utilization-focused P2P programs including case observations, workshops, labs, roundtables, webinars, and virtual sessions.
Align program offers surgeon proficiency stages, account maturity, and utilization objectives.
Support structured pathways that reinforce best practices and increase surgeon confidence with Aquablation therapy.
Partner with high-volume KOL surgeons to support utilization-focused education and best practice sharing.
Maintain faculty relationships to ensure readiness, continuity, and high-quality educational experiences.
Match faculty to account needs based on clinical and regional dynamics.
Support faculty in developing presentation content, clinical case narratives, and workshop materials aligned to messaging and commercial priorities.
Partner with Utilization Sales to identify program needs tied to account strategy and activation.
Collaborate with Clinical teams to ensure case observation readiness and procedural support.
Work with downstream marketing to ensure content, messaging, and tools are aligned and field ready.
Coordinate with Capital teams as appropriate during the transition from initial training to utilization support.
Work with internal operations, KOL management, and vendors to support logistics and onsite execution.
Support faculty contracting, FMV honoraria, AdvaMed compliance, and Sunshine Act reporting.
Ensure CRM systems (e.g., Salesforce) capture program participation and engagement accurately.
Track outcomes, surgeon engagement, and utilization signals to inform commercial program investment.
Capture feedback from surgeons, sales, and clinical partners to drive continuous improvement
Provide visibility to commercial leadership on program performance and account maturity trends.