Marketing Program Manager, Brokers and Alliance Gateways

Copart•Dallas, TX

About The Position

Copart, Inc. is a global leader in online vehicle auctions, seeking a Marketing Program Manager for Brokers and Alliance Gateways. This role is responsible for the strategic oversight and operational execution of Copart’s third-party Broker ecosystem, serving as the primary governance lead for a global pipeline of program participants. The successful candidate will balance rigorous compliance standards with program development, communicating with Brokers, applicants, and internal teams to mature the program. Copart’s Brokers provide vehicle purchasing and logistics solutions for end consumers, bidding on and buying vehicles on their behalf. Alliance Gateways are Copart-branded physical storefronts operated in international regions by select Brokers to further connect with prospective buyers.

Requirements

Bachelor’s degree in Business, Communications, or a related field is required.
5+ years of professional experience in program management, compliance, or a high-stakes operational or marketing role.
Advanced proficiency in professional writing and verbal advocacy.
Must demonstrate the ability to handle sensitive negotiations and compliance-driven dialogue with extreme care.
Proven ability to navigate complex data sets and translate fragmented information into organized, actionable operational structures.
Strong organizational and leadership skills with the ability to influence stakeholders at all levels of the organization.
A proactive mindset with the capacity to manage a maturing program and adapt to evolving business needs in a global marketplace.
Advanced proficiency with Microsoft 365 (SharePoint, Forms, OneDrive) or Google Workspace for building organized, centralized workflows

Nice To Haves

Graduate degree in Business, Communications, or a related field is required.
Experience in automotive, marketplace, B2B, or auction-based industries.

Responsibilities

Oversee the end-to-end vetting and onboarding process for hundreds of domestic and international broker applicants, ensuring all participants meet rigorous platform standards.
Create centralized intake, tracking and reporting mechanisms to improve visibility and reduce manual effort; establish standardized templates, naming conventions; introduce automation where appropriate (e.g., forms, workflows, simple integrations) to reduce operational friction.
Maintain diligent oversight of participant data and account histories, while understanding and identifying any business or compliance risks. This includes maintaining meticulous records and audit trails to provide leadership with clear visibility into program health and regulatory alignment.
Serve as the primary point of contact for the program, utilizing discretion and precise, legally-sensitive language to communicate policy requirements and compliance boundaries, while also serving as an advocate for the current or prospective Broker.
Act as the central liaison between Legal, Finance, Tech, and Yard Operations to drive infrastructure improvements, such as refining billing workflows, updating digital interfaces, and modernizing yard-access policies.
Navigate and organize complex Broker account data and analyze trends in data around the Broker program to provide actionable insights for program growth and scaling.
Align internal departments to ensure a cohesive experience for Brokers and their customers, translating broad program goals into executed policy and operational updates.